Narrative Virality: Changing Course from a Simple Story

Jared Spool

August 14th, 2017

Storytelling is an essential form of human communication. You likely have a favorite story, and it’s probably something really memorable. The more that story is told and retold, the further it travels and the more influence it gains. A good story can be infectious. Stories can also come from unexpected places.

LaiYee Ho is the Head of Research at Wink and joins us for this podcast. Early in Wink’s research practice one story in particular resonated with the team that was uncovered during an in-home visit, the story of Dominic and Donna. That story spread throughout the organization and fundamentally changed the way Wink approached their products.

Also on the podcast is Whitney Quesenbery, the author of Storytelling for User Experience. She shares her insights about Wink’s discovery and how storytelling can be one of the most powerful research tools.

Improve The Stories You Tell

Add a Comment