Service Design Thinking

Jared Spool

September 15th, 2017

This week were are taking a look back at Marc Stickdorn’s article on Service Design Thinking. Come see Marc present his workshop Service Design: Creating Delightful Cross-Channel Experiences at this year’s UI22.

Here’s an excerpt from the article:

Service Design or Design Thinking is often linked with terms, such as innovation (process), change, and improvement. How can Service Design Thinking be integrated in an organization as a mean of change?

Service Design became more and more popular over the last years. Service Design refers to innovating both tangible products and services and is nowadays used, to connect people and technologies across multiple channels. The boundaries between physical products and services are blurring and mostly one doesn’t exist without the other anyway. We need to think in systems and understand the ecosystem in which services and physical products operate.

Read the article: Service Design Thinking

Have you applied Service Design Thinking in your organization? Tell us about it below.

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