When “I Don’t Know” Is The Most Powerful Thing You Can Say

Jared Spool

September 21st, 2017

Inject Innovative Techniques into Your Design Process

Design Sprints have, perhaps, a less publicized but high value outcome, in addition to providing an effective model to rapidly test and prototype products. Sprints afford an opportunity to level the playing field of ideas.

At the start of a sprint, all ideas are put forth to be tested and validated, whether they come from the highest paid executive in the room to the most junior team members. It’s okay in a sprint to say “I Don’t Know,” because the team is free to explore, test, and validate the assumptions they have at the start.

Free yourself and teams from the expectation—and limitations—of certitude. Understand the problems you are trying to solve and for whom you are solving them with design sprints.

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