Align Teams And Persuade Stakeholders With Story

Jared Spool

October 12th, 2017

Integrate Storytelling into Your UX Practices

The stories we tell in our work are drawn from real data, real people. They are not based on fanciful, anecdotal collections of assumptions. We learn about the why of our customer’s behaviors by doing the hard work, like the many varieties of qualitative research we use, including interviews, ethnographic studies, and more.

When we create an effective, data-driven story that encapsulates a certain experience, we can pull members of a team together toward a singular product vision. We can use stories to set up scenarios for teams to problem-solve around and address those pain points that our customers experience along their journey. We can use them to connect the dots between our customer’s experiences and our design challenges.

Get hands-on and creative with the stories you tell and analyze by using personas, journey maps, sketches, cartoons, and storyboards to find your customer insights, and bring teams and stakeholders to agreement with solutions.

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