Use Scenarios to Support Design Decisions at the Pixel Level

Jared Spool

October 26th, 2017

What are user scenarios and why are the useful? To begin, they are based on real data, a firm understanding of your customers and their habits. With a scenario, we take that data and inject it with life. We can imagine, given a specific set of criteria that is based on what we know about our customers, how they might behave in a situation with our products.

Scenarios can help teams reach the brass ring of team alignment. Teams visualize potential problems better by using them. And more importantly, scenarios help product managers understand product requirements, designers to influence those requirements, and engineers to get a very clear sense of what the requirements are aiming to do.

Scenarios minimize gray areas where teams can fall into confusion about what the product is, how the customer may respond, and what the product goals are.

These days alignment doesn’t extend to just teams, but to all departments, offline and online, across an organizational that touches upon the user’s experience. With scenarios, we can use the power of story to imagine our customer’s future experience with our products, illuminate our intentions, and brings groups together on a shared vision.

Only you can stop feature creep and design debates.

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