What Makes a Design Seem ‘Intuitive’?

Jared Spool

January 5th, 2018

In this week’s article I discuss what makes a design intuitive.

Here’s an excerpt for you:

The biggest challenge in making a design seem intuitive to users is learning where the current and target knowledge points are. What do users already know and what do they need to know? To build intuitive interfaces, answering these two questions is critical.

For identifying the user’s current knowledge, we favor field studies. Watching potential users, in their own environments, working with their normal set of tools, and facing their daily challenges, gives us tremendous insight in what knowledge they will have and where the upper bounds are. Teams receive a wealth of valuable information with every site visit.

For identifying necessary target knowledge for important tasks, usability testing is a favorite technique of ours. When we sit users in front of a design, the knowledge gap becomes instantly visible. (We’ve had great success, right after a test, listing out all the knowledge the user needed to acquire during the test. It can be quite revealing!)

Read the article: What Makes a Design Seem ‘Intuitive’?

Have a different idea on intuitive designs?  Share your thoughts with us below.

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