Designing for Cognition

Jared Spool

February 5th, 2018

How we perceive information, absorb and make sense out of it, is influenced by a myriad of factors, from typeface and size to iconography, presentation, and context. Our brains seek out patterns and narratives. We make visual associations that are based on our experiences, and that influence how we understand what we see. In 2018, it should come as no surprise that our attention and awareness is hackable.

So, how do we design interactions and display complex visual information in ways that help people make sense out of what they are seeing? Stephen Andersonrecommends that we begin by understanding how people experience design. Explore the space between the lines of your designs, and consider the associations both intended and unintended that your choices create.

Content, data and information, and design are mutually dependent upon each other to convey meaning and message successfully. Content might be king, but design and presentation share its reign. Even when we look to old school media, how we interact and absorb a book, for example, is influenced by the typeface and layout.

Join Stephen at the 2018 UXI Conference in his Visually Making Sense of Complex Information workshop and explore how you can communicate complex ideas through design.

Add a Comment