Jared M. Spool

Jared SpoolJared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.

Jared's posts:

UIE Articles: Making Content More Usable for both Designers and the End User

April 27th, 2016 by Jared Spool

In this week’s article, we reprint an interview between Adam Churchill and Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy.

Here’s an excerpt from the article

I have to think about the user, so I typically start with a text file. I create the content in a text file based on conversations with the client and with end users. I then hand it to the designer and the designer really builds the site around that. Once I hand it to the designer and some comps come back, I might make a few UI/UX suggestions in the notations as part of the content.

Otherwise, I leave it entirely up to the UX designer to create wire frames around the content itself. In all cases so far, the designer has really loved this process. It’s liberated that person from having to think about the content because it’s already there and that’s what’s ultimately speaking to the user. It’s created a structure and a process around the most important stuff to be communicated without requiring the visuals to lead back to it.

Read the article: Making Content More Usable for both Designers and the End User.

How do you begin your process of moving from content into design? Tell us about it below.

UIE Article – Design Sprints: An Ignition System for Innovation Project Teams

April 20th, 2016 by Jared Spool

In this week’s article I talk about design sprints.

Here’s an excerpt from the article:

In many projects, people ramp up slowly, finishing up their old obligations before starting. Without having everyone in the same room and focused, the project takes forever to get to speed.

With a design sprint, everyone starts at the same time with this focused activity on the new project. Even if, the following week, they have to return to their previous project to tie up loose ends, the sprint has given the team this focused burst to start with.

Read the article: Design Sprints: An Ignition System for Innovation Project Teams

How does your team benefit from design sprints?  Share your thoughts with us below.

UIE Article: Every UX Leader Needs A Unique UX Strategy Playbook

April 13th, 2016 by Jared Spool

In this week’s article I talk about building a dynamic strategy playbook.

Here’s an excerpt from the article:

I explained how Saying ‘no’ was an advanced approach for dealing with product teams that waited too long. The basic idea is to tell them you’ll only work with them if they bring your team in early enough. Otherwise, they’re on their own.

The approach works because it puts pressure on the product teams that aren’t cooperating. It shows those team leaders they need to change their habits to get the help of the UX team.

Read the article: Every UX Leader Needs A Unique UX Strategy Playbook

What are some of your playbook strategies?  Share them with us below.

Final Chance to Join Us at UX Immersion: Interactions

April 11th, 2016 by Jared Spool

You can still be a part of this amazingly awesome event

Register today for the UX Immersion: Interactions conference, April 18–20, 2016 in San Diego. But hurry because the event starts next Monday.

Your UX Immersion: Interactions registration Includes:

  • The choice of two daylong workshops from some of the brightest minds in UX
  • A full day of featured talks from all of the workshop presenters plus a brand new keynote from me
  • Complete conference materials from all the workshops and featured talks
  • Post conference access to video recordings of the featured talks and keynote
  • Immediate access to UIE’s All You Can Learn Library

Save your spot, guarantee your workshops, start using All You Can Learn, and avoid missing out on what promises to be the UX event of 2016.

 

Here’s My Brand New UX Strategy Workshop

April 7th, 2016 by Jared Spool

Create Your Tailored UX Strategy Playbook in This Activity-Filled 1½-Day Workshop

Is your organization serious enough about design? Do your products and services need great user experiences to stay competitive? What’s your plan to counter the inevitable resistance to becoming a design-infused organization?

Every minute of this 1½-day workshop is about you, your team, and your organization. You’ll evaluate dozens of UX strategy plays to identify the perfect combination for your organization, such as:

  • Adapting to shifting market forces and organizational priorities
  • Driving product and service roadmaps with a focus on solving your customer’s problems
  • Upgrading your team’s capabilities to tackle difficult UX challenges
  • Nurturing and growing pockets of organizational support for creating delightful experiences

Return to your office ready to implement the smartest plays in your UX strategy playbook and drive your organization to becoming competitive through great design.

Hear Design Insights from Every UX Immersion: Interactions Speaker

April 4th, 2016 by Jared Spool

Tuesday, April 19 Is Our Featured Talks Day

New practices and techniques meet theory and expertise at the UX Immersion: Interactions conference in San Diego, CA April 18–20, 2016. Move beyond inspiration and immerse yourself.

On Tuesday, April 19 have your mind expanded, as you explore the edges of what interaction design is all about with six industry leaders plus a keynote from Jared Spool.

Chris Risdon
Dan Saffer
Marc Rettig

Shaping Behavior, by Design

Chris Risdon

Chris will explore the importance of engaging with users at the behavioral level. He’ll explain prototyping’s role in closing the feedback loop on your designs. Leave with an understanding of how to best observe and elicit behaviors.

Practical Creativity

Dan Saffer

Dan will share his easy, practical tricks for getting unstuck, as well as simple daily practices that you can use to keep your mind energized and your creative tank full. You’ll be so inspired, you’ll want to use them all right away.

Change the Story—and the Conversation

Marc Rettig

Marc will show you how to facilitate interactions between people and groups that lead to meaningful change. You’ll leave this talk feeling empowered to go back home and start your own conversational revolution.

Hagan Rivers
Amy Jo Kim
Richard Banfield

Crushing Enterprise App Navigation Issues

Hagan Rivers

Hagan will show you where to start, how to approach the problem, and what success looks like. You’ll get a feel for the philosophy that guides her work, the decisions she makes during the process, and the types of user research she regularly employs. You’ll go home with a whole new outlook on enterprise navigation.

Turbocharge Your Product Design With Game Thinking

Amy Jo Kim

Amy Jo will show you how a game designer approaches their product development and how they get to a design that their users love. From her research in how game designers think, you learn the value of refining and testing a simple, stripped down MVP (minimum viable product), long before you start adding all the fancy stuff.

Your Product Idea Is Great. But Who Cares?

Richard Banfield

Richard will show you how to stop making assumptions about your users, and figure out what they really want and need. He’ll demonstrate the value in doing fewer things better, and using features to give your users superpowers. You’ll leave his talk dying to put your new knowledge of biological design principles to work.

Jared Spool

Beyond the UX Tipping Point

Jared Spool

Every part of the organization must be infused with an understanding of great design. Jared will show you​ which path organizations take to become design-infused​ and how a centralized UX team is a stepping stone to a more UX capable organization. You never thought design strategy could be so entertainingly motivating.

Final Chance to Save $200 on UX Immersion: Interactions

March 30th, 2016 by Jared Spool

Register before this Thursday’s rate change and save $200

Save money and guarantee your spot in the workshops of your choice. Register for the UX Immersion: Interactions conference, April 18–20, 2016 in San Diego. But hurry because the lowest rate of $1,975 is only good through this Thursday.

Your UX Immersion: Interactions registration includes

  • The choice of two daylong workshops from some of the brightest minds in UX
  • A full day of featured talks from all of the workshop presenters plus an awesome keynote from Jared Spool
  • Complete conference materials from all the workshops and featured talks
  • Post conference access to video recordings of the featured talks and keynote
  • Immediate access to UIE’s All You Can Learn Library

Save your spot, guarantee your workshops, start using All You Can Learn, and avoid spending more of your money when you sign-up through this Thursday.

 

UIE Article: Misconceptions about Collaboration

March 30th, 2016 by Jared Spool

In this week’s article Dan Brown talks about how misconceptions can hinder the collaborative process.

Here’s an excerpt from the article:

Throw smart people together. Suffice it to say that working with smart people is satisfying and challenging. But collaboration isn’t just about smarts. It’s about providing a framework for working together. Just as important as intelligence is a willingness to work within the framework.

Put people in the same room. Collaboration doesn’t just happen when people are face-to-face. Collaboration must be embedded in the culture of a team, such that the team thinks about working together—depending on each other, seeking out contributions and critiques—even when they’re not in the same room.

Read the article: Misconceptions about Collaboration

What collaboration techniques do you find successful?  Share them with us below.

UIE Article – Focusing On What Our Users Shouldn’t Focus On

March 23rd, 2016 by Jared Spool

In this week’s article I talk about authentication as a microinteraction.

Here’s an excerpt from the article:

Authentication is a necessary evil in today’s world of trust, privacy, and security. It is designed to be selectively usable. A good authentication system needs to be unusable for unwanted intruders. However, it needs to be extremely usable for the legitimate users. Poorly designed authentication systems fail in two ways: either they let in the wrong people or they make it too hard for the right people.

But authentication shouldn’t be the focal point of a users’ experience with our designs. In fact, if the person is the right person, it shouldn’t be anywhere on their radar.

Read the article: Focusing On What Our Users Shouldn’t Focus On

Are you distracting users from successfully using your design?  Share them with us below.

Your Chance to Save Money on UX Immersion: Interactions Ends Soon

March 22nd, 2016 by Jared Spool

Take advantage of the $1,975 Rate—Register through March 31

Save $200 and guarantee your spot in the workshops of your choice. Register for the UX Immersion: Interactions conference, April 18–20, 2016 in San Diego. But hurry because the lowest rate of $1,975 is only good through March 31.

Your UX Immersion: Interactions registration Includes:

  • Your choice of two awesome daylong workshops from some of the brightest minds in UX
  • A full day of featured talks from all of the workshop presenters plus a brand new keynote from Jared Spool
  • Complete conference materials from all the workshops and featured talks
  • Post conference access to video recordings of the featured talks and keynote
  • Immediate access to UIE’s All You Can Learn Library

Save your spot, guarantee your workshops, get the lowest price, and start using All You Can Learn when you sign-up through March 31, 2016.