Jared M. Spool

Jared SpoolJared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.

Jared's posts:

UIE Article – Hunkering: Putting Disorientation into the Design Process

February 3rd, 2016 by Jared Spool

In this week’s article we reprint an article where I talk about “hunkering” as a design process.

Here’s an excerpt from the article:

Hunkering, and its subsequent visual disorientation, can be a crucial tool for the designer. Used properly, it can prevent downstream errors and give new insights into the final results.

One common trap we see designers fall into, is they don’t hunker often enough. By waiting too long to see what they are building, the resulting product gets further and further away from their concept. When the design is finally ready, it’s so far away that reconciliation becomes difficult. A common trait that all the master craftspeople we studied had was that they hunkered frequently. In some cases, multiple times per day.

Read the article: Hunkering: Putting Disorientation into the Design Process

How does hunkering help your design process? Share with us below.

UIE Article: Deconstructing the Poor Design of a Well-Intentioned Microinteraction

January 27th, 2016 by Jared Spool

In this week’s article I talk about how to evaluate microinteractions.

Here’s an excerpt from the article:

Session timeouts are commonplace, an artifact of how poorly our digital world integrates with our real world. If our laptops could accurately tell that someone else has sat in front of it, we could better protect our users from evildoers.

It’s a good intention. We’re protecting the needs of the business.

Design is what we do when we render our intentions in the world. The American Airlines session timeout frustrates its users, something which is likely not the intention of American Airlines’ site designers. How could they have improved that?

Read the article: Deconstructing the Poor Design of a Well-Intentioned Microinteraction

What are some of your experiences with microinteractions? Share them with us below.

Convince Your Boss

January 20th, 2016 by Jared Spool

You know it’s worth coming to UX Immersion: Interactions, but does your boss? Use this information and cost summary to help you get the green light.

Five Overall Benefits:

  1. Conquer chaos and confusion with simpler designs.
  2. Lead the team and stakeholders to dynamic collaboration.
  3. Overcome daunting requirements and functionality by tackling scale.
  4. Identify opportunities and inspire growth by driving strategy.
  5. Eliminate the need to hire outside UX personnel.

Proven Techniques and Best Practices for UX Designers

Go beyond inspiration and immerse yourself in groundbreaking interaction design skills you won’t find anywhere else. Get your team on the same page with proven UX methods, tools and clear-cut direction on specific actions and skills. Attend two full-day workshops and a day of talks to learn the latest strategies and techniques for building great products.

Tackle Critical UX Topics and Move Projects Forward

Summary of Costs

Use promo code UXIBen to save $200 on your full conference registration.

Item Expense
Conference fee $1,775 (through February 25)
Hotel costs $775 (for three nights)
Flight $300-600
Transportation to and from airport $15
Food $100
Total $2,965 – $3,265

Download This as a PDF

UIE Article – What Really Matters: Focusing on Top Tasks

January 20th, 2016 by Jared Spool

In this week’s article Gerry McGovern talks about organizing tasks.

Here’s an excerpt from the article:

Top Tasks Management is a model that says: “Focus on what really matters (the top tasks) and defocus on what matters less (the tiny tasks).”

Tiny tasks are a nightmare for web teams. On their own, these tasks seem innocent enough. It’s just one more page, one more link, one more graphic. But gather them up, and many a web professional has found themselves nibbled to death.

Read the article: What Really Matters: Focusing on Top Tasks

How could your company benefit from Top Tasks Management? Share them with us below.

UIE Article: Designing Intuitive Microinteractions

January 13th, 2016 by Jared Spool

This week we reprint an article where I talk about designing better microinteractions.

Here’s an excerpt from the article:

“Wait! What did you just do there?” In this case, I had just unlocked my iPhone by sliding over a notification’s icon.

The person I was standing next to had never seen anyone unlock their phone that way. They’d had an iPhone since the very first days and had no idea you could do this.

Of course, why would they? There are no visual clues to tell you the notification icon is slideable. If you were told when you first got your phone, you probably wouldn’t remember now, unless you used it all the time.

Read the article: Designing Intuitive Microinteractions

Have you designed intuitive microinteractions? Share them with us below.

Last Chance to Keep $300 in Your Pocket

January 12th, 2016 by Jared Spool

This is your last chance to save some money when you register for the UX Immersion: Interactions Conference in San Diego, April 18–20. Here’s what you’ll get when you register through Friday, January 15:

  • A coveted seat to the UX Immersion: Interactions Conference
  • Your choice of two full-day workshops
  • Your own Amazon Echo
  • Access to all the Featured Talks for you and your team for three months
  • Three months of premium access to UIE’s All You Can Learn Library

What are you waiting for? Register now to save $300. Price increases after Friday, January 15.

See you in San Diego.

UIE Article: Preventing the Executive Swoop and Poop with Design Sprints

January 6th, 2016 by Jared Spool

In today’s article, I discuss how to circumvent an unnecessary executive redesign.

Here’s an excerpt from the article:

Teams who have regular opportunities to meet with, talk to, and most importantly, observe their users turn out better designs. We’ve found if team members spend two hours every six weeks watching their users, they bring that knowledge to their design decisions.

In our experience, the first exposure is the hardest for the team. Design sprints help tremendously, because usability tests are built into the process. Once a team has that initial influx of data, subsequent sessions become easier to execute. When the executive shows up to review the design, the team will have the data from their repeated exposures to bring to the table.

Read the article: Preventing the Executive Swoop and Poop with Design Sprints

What is the process in your design sprints? Tell us about it below.

You Can Still Get the Lowest Registration Rate for UX Immersion: Interactions.

January 6th, 2016 by Jared Spool

Three reasons to register for UX Immersion: Interactions

  • The lowest full conference rate of $1,475 is extended through January 15
  • You get an Amazon Echo with your full conference registration
  • This conference will sell out

Move beyond inspiration and immerse yourself at the UX Immersion: Interactions conference in San Diego, CA, April 18–20, 2016.

Six industry leaders teach master-grade workshops on groundbreaking interaction design skills you won’t find anywhere else plus a keynote from Jared Spool.

Chris Risdon
Marc Rettig
 
Immerse Yourself in the Conference

UIE Article: Jedi Designer Tricks for Exploring Multiple Variations

December 30th, 2015 by Jared Spool

In today’s article, I discuss the advantages of multiple design variations.

Here’s an excerpt from the article:

Pushing beyond the obvious alternatives is what Chris calls “leaving the comfort zone.” Sometimes, by giving ourselves a little time and space, we can find additional variations that didn’t suggest themselves immediately, and these can have elements which are better than what we originally came up with.

We use these generative design techniques to explore possibilities. We haven’t spent a lot of time on each one, so we have more time to generate new variations. In turn, we learn more about the problem’s landscape.

Read the article: Jedi Designer Tricks for Exploring Multiple Variations

What are your Jedi designer tricks? Tell us about it below.

Improve Your UX Skills with These 9 Videos

December 29th, 2015 by Jared Spool

Spark Productive Change in Your Organization with UI20 OnDemand

UI20 OnDemand brings best practices and cutting edge techniques to help you understand your users’ needs and create experiences that engage and delight.

Nine UX experts share the latest techniques, proven practices and important UX ideas. Use these videos for team lunch and learns or individual training.

Pay just $99 for lifetime access to all nine videos, and if you’re part of a team, everyone gets access.

Kim Goodwin
Marc Stickdorn

Service Design

Marc Stickdorn

Erika Hall
Jeff Gothelf

Lean UX

Jeff Gothelf

Nathan Curtis

Design Systems

Nathan Curtis

Steph Hay
Jenn Lukas

Mastering CSS

Jenn Lukas

Bruce McCarthy

UX Roadmaps

Bruce McCarthy

Price increases January 24, 2016.