Jared M. Spool

Jared SpoolJared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.

Jared's posts:

UIE Article: In Defense of Lorem Ipsum

May 18th, 2016 by Jared Spool

In this week’s article, we reprint an article by Karen McGrane where she argues you should use Lorem Ispum despite descent from some prominent figures in the UX community.

Here’s an excerpt from the article

I’m a word person, okay? I start with the content, and design around it. I often show draft copy in design reviews. And yet, I still use Lorem Ipsum. I believe wholeheartedly that greek text has a place in the interaction designer’s toolkit. Even content strategists can find a place in their hearts for it.

Now, look. if you’re running a project where you mock up designs, get them approved, code them up, build a CMS, hook it all together, and then everyone looks around and says “Who’s got the content? Wait, this content doesn’t match the designs and it won’t fit in the CMS!” then you have a problem. A big problem.

Read the article: In Defense of Lorem Ipsum

How do you feel about filler text? Tell us about it below.

The Three Reasons Why Your Visitors Don’t Convert

May 11th, 2016 by Jared Spool

This week, we reprint an article from Laura Klein that addresses three reasons why your visitors don’t become your customers.

Here’s an excerpt,

Visitors fail to convert for one of three reasons:

  • They don’t understand what you’re offering them.
  • They don’t want what you’re offering them.
  • They’re not willing to pay what you’re asking for what you’re offering them.

These are otherwise known as:

  • They Don’t Get It
  • They Don’t Want It
  • They Don’t Need It Enough

Luckily, those are all fixable problems

Read the article: The Three Reasons Why Your Visitors Don’t Convert

How do you identify conversion road blocks? Tell us about it below.

Get Real-World UX Strategies in This New Activity-Filled 1½-Day Workshop

May 10th, 2016 by Jared Spool

Is your organization serious enough about design? Do your products and services need great user experiences to stay competitive? What’s your plan to counter the inevitable resistance to becoming a design-infused organization?

Every minute of this 1½-day workshop is about you, your team, and your organization. You’ll evaluate dozens of UX strategy plays to identify the perfect combination for your organization, such as:

  • Using journey maps, critiques, and design studios to bring out everybody’s inherent design skills.
  • Increasing the skills of your non-designer influencers, focusing decisions on what’s best for the customers.
  • Instituting novel “cross pollination” programs to propagate design skills and resources across the entire organization.

Return to your office ready to implement the smartest plays in your UX strategy playbook and drive your organization to becoming competitive through great design.

 

UIE Article: One Step at a Time

May 4th, 2016 by Jared Spool

In this week’s article, we reprint an article by Derek Featherstone where he recalls a conversation with a designer looking to integrate accessibility into her current projects.

Here’s an excerpt from the article

We weren’t talking about getting started with the concepts and principles of accessibility. That’s pretty straightforward and from our conversation she had a decent grasp of those concepts and the need for accessibility. We’re talking about integrating accessibility into your own work, no matter what it is that you do.

As web craftspeople, we touch almost all aspects of a project. It can easily become overwhelming to think of everything that we need to take into account for accessibility. So much so, that it can become a complete bottleneck to actually making any progress with accessibility.

Read the article: One Step at a Time

 

How do you begin your process of integrating accessibility? Tell us about it below.

Save $300 On The UX Strategy Playbook Workshop

May 3rd, 2016 by Jared Spool

Register Through May 4th and save $300 on This Activity-Filled 1½-Day Workshop

Is your organization serious enough about design? Do your products and services need great user experiences to stay competitive? What’s your plan to counter the inevitable resistance to becoming a design-infused organization?

Every minute of this 1½-day workshop is about you, your team, and your organization. You’ll evaluate dozens of UX strategy plays to identify the perfect combination for your organization, such as:

  • Convert​ing​ product strategy from building new features to solving critical customer problems.
  • Build​ing​ a research plan to identify critical UX expectations to satisfy market needs.
  • Integrat​ing​ pleasure, flow, and meaning into the product definition, to infuse delight into the overall delivery strategy.

Return to your office ready to implement the smartest plays in your UX strategy playbook and drive your organization to becoming competitive through great design.

UIE Articles: Making Content More Usable for both Designers and the End User

April 27th, 2016 by Jared Spool

In this week’s article, we reprint an interview between Adam Churchill and Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy.

Here’s an excerpt from the article

I have to think about the user, so I typically start with a text file. I create the content in a text file based on conversations with the client and with end users. I then hand it to the designer and the designer really builds the site around that. Once I hand it to the designer and some comps come back, I might make a few UI/UX suggestions in the notations as part of the content.

Otherwise, I leave it entirely up to the UX designer to create wire frames around the content itself. In all cases so far, the designer has really loved this process. It’s liberated that person from having to think about the content because it’s already there and that’s what’s ultimately speaking to the user. It’s created a structure and a process around the most important stuff to be communicated without requiring the visuals to lead back to it.

Read the article: Making Content More Usable for both Designers and the End User.

How do you begin your process of moving from content into design? Tell us about it below.

UIE Article – Design Sprints: An Ignition System for Innovation Project Teams

April 20th, 2016 by Jared Spool

In this week’s article I talk about design sprints.

Here’s an excerpt from the article:

In many projects, people ramp up slowly, finishing up their old obligations before starting. Without having everyone in the same room and focused, the project takes forever to get to speed.

With a design sprint, everyone starts at the same time with this focused activity on the new project. Even if, the following week, they have to return to their previous project to tie up loose ends, the sprint has given the team this focused burst to start with.

Read the article: Design Sprints: An Ignition System for Innovation Project Teams

How does your team benefit from design sprints?  Share your thoughts with us below.

UIE Article: Every UX Leader Needs A Unique UX Strategy Playbook

April 13th, 2016 by Jared Spool

In this week’s article I talk about building a dynamic strategy playbook.

Here’s an excerpt from the article:

I explained how Saying ‘no’ was an advanced approach for dealing with product teams that waited too long. The basic idea is to tell them you’ll only work with them if they bring your team in early enough. Otherwise, they’re on their own.

The approach works because it puts pressure on the product teams that aren’t cooperating. It shows those team leaders they need to change their habits to get the help of the UX team.

Read the article: Every UX Leader Needs A Unique UX Strategy Playbook

What are some of your playbook strategies?  Share them with us below.

Final Chance to Join Us at UX Immersion: Interactions

April 11th, 2016 by Jared Spool

You can still be a part of this amazingly awesome event

Register today for the UX Immersion: Interactions conference, April 18–20, 2016 in San Diego. But hurry because the event starts next Monday.

Your UX Immersion: Interactions registration Includes:

  • The choice of two daylong workshops from some of the brightest minds in UX
  • A full day of featured talks from all of the workshop presenters plus a brand new keynote from me
  • Complete conference materials from all the workshops and featured talks
  • Post conference access to video recordings of the featured talks and keynote
  • Immediate access to UIE’s All You Can Learn Library

Save your spot, guarantee your workshops, start using All You Can Learn, and avoid missing out on what promises to be the UX event of 2016.

 

Here’s My Brand New UX Strategy Workshop

April 7th, 2016 by Jared Spool

Create Your Tailored UX Strategy Playbook in This Activity-Filled 1½-Day Workshop

Is your organization serious enough about design? Do your products and services need great user experiences to stay competitive? What’s your plan to counter the inevitable resistance to becoming a design-infused organization?

Every minute of this 1½-day workshop is about you, your team, and your organization. You’ll evaluate dozens of UX strategy plays to identify the perfect combination for your organization, such as:

  • Adapting to shifting market forces and organizational priorities
  • Driving product and service roadmaps with a focus on solving your customer’s problems
  • Upgrading your team’s capabilities to tackle difficult UX challenges
  • Nurturing and growing pockets of organizational support for creating delightful experiences

Return to your office ready to implement the smartest plays in your UX strategy playbook and drive your organization to becoming competitive through great design.