Jared M. Spool

Jared SpoolJared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.

Jared's posts:

Here’s My Brand New UX Strategy Workshop

April 7th, 2016 by Jared Spool

Create Your Tailored UX Strategy Playbook in This Activity-Filled 1½-Day Workshop

Is your organization serious enough about design? Do your products and services need great user experiences to stay competitive? What’s your plan to counter the inevitable resistance to becoming a design-infused organization?

Every minute of this 1½-day workshop is about you, your team, and your organization. You’ll evaluate dozens of UX strategy plays to identify the perfect combination for your organization, such as:

  • Adapting to shifting market forces and organizational priorities
  • Driving product and service roadmaps with a focus on solving your customer’s problems
  • Upgrading your team’s capabilities to tackle difficult UX challenges
  • Nurturing and growing pockets of organizational support for creating delightful experiences

Return to your office ready to implement the smartest plays in your UX strategy playbook and drive your organization to becoming competitive through great design.

Hear Design Insights from Every UX Immersion: Interactions Speaker

April 4th, 2016 by Jared Spool

Tuesday, April 19 Is Our Featured Talks Day

New practices and techniques meet theory and expertise at the UX Immersion: Interactions conference in San Diego, CA April 18–20, 2016. Move beyond inspiration and immerse yourself.

On Tuesday, April 19 have your mind expanded, as you explore the edges of what interaction design is all about with six industry leaders plus a keynote from Jared Spool.

Chris Risdon
Dan Saffer
Marc Rettig

Shaping Behavior, by Design

Chris Risdon

Chris will explore the importance of engaging with users at the behavioral level. He’ll explain prototyping’s role in closing the feedback loop on your designs. Leave with an understanding of how to best observe and elicit behaviors.

Practical Creativity

Dan Saffer

Dan will share his easy, practical tricks for getting unstuck, as well as simple daily practices that you can use to keep your mind energized and your creative tank full. You’ll be so inspired, you’ll want to use them all right away.

Change the Story—and the Conversation

Marc Rettig

Marc will show you how to facilitate interactions between people and groups that lead to meaningful change. You’ll leave this talk feeling empowered to go back home and start your own conversational revolution.

Hagan Rivers
Amy Jo Kim
Richard Banfield

Crushing Enterprise App Navigation Issues

Hagan Rivers

Hagan will show you where to start, how to approach the problem, and what success looks like. You’ll get a feel for the philosophy that guides her work, the decisions she makes during the process, and the types of user research she regularly employs. You’ll go home with a whole new outlook on enterprise navigation.

Turbocharge Your Product Design With Game Thinking

Amy Jo Kim

Amy Jo will show you how a game designer approaches their product development and how they get to a design that their users love. From her research in how game designers think, you learn the value of refining and testing a simple, stripped down MVP (minimum viable product), long before you start adding all the fancy stuff.

Your Product Idea Is Great. But Who Cares?

Richard Banfield

Richard will show you how to stop making assumptions about your users, and figure out what they really want and need. He’ll demonstrate the value in doing fewer things better, and using features to give your users superpowers. You’ll leave his talk dying to put your new knowledge of biological design principles to work.

Jared Spool

Beyond the UX Tipping Point

Jared Spool

Every part of the organization must be infused with an understanding of great design. Jared will show you​ which path organizations take to become design-infused​ and how a centralized UX team is a stepping stone to a more UX capable organization. You never thought design strategy could be so entertainingly motivating.

Final Chance to Save $200 on UX Immersion: Interactions

March 30th, 2016 by Jared Spool

Register before this Thursday’s rate change and save $200

Save money and guarantee your spot in the workshops of your choice. Register for the UX Immersion: Interactions conference, April 18–20, 2016 in San Diego. But hurry because the lowest rate of $1,975 is only good through this Thursday.

Your UX Immersion: Interactions registration includes

  • The choice of two daylong workshops from some of the brightest minds in UX
  • A full day of featured talks from all of the workshop presenters plus an awesome keynote from Jared Spool
  • Complete conference materials from all the workshops and featured talks
  • Post conference access to video recordings of the featured talks and keynote
  • Immediate access to UIE’s All You Can Learn Library

Save your spot, guarantee your workshops, start using All You Can Learn, and avoid spending more of your money when you sign-up through this Thursday.

 

UIE Article: Misconceptions about Collaboration

March 30th, 2016 by Jared Spool

In this week’s article Dan Brown talks about how misconceptions can hinder the collaborative process.

Here’s an excerpt from the article:

Throw smart people together. Suffice it to say that working with smart people is satisfying and challenging. But collaboration isn’t just about smarts. It’s about providing a framework for working together. Just as important as intelligence is a willingness to work within the framework.

Put people in the same room. Collaboration doesn’t just happen when people are face-to-face. Collaboration must be embedded in the culture of a team, such that the team thinks about working together—depending on each other, seeking out contributions and critiques—even when they’re not in the same room.

Read the article: Misconceptions about Collaboration

What collaboration techniques do you find successful?  Share them with us below.

UIE Article – Focusing On What Our Users Shouldn’t Focus On

March 23rd, 2016 by Jared Spool

In this week’s article I talk about authentication as a microinteraction.

Here’s an excerpt from the article:

Authentication is a necessary evil in today’s world of trust, privacy, and security. It is designed to be selectively usable. A good authentication system needs to be unusable for unwanted intruders. However, it needs to be extremely usable for the legitimate users. Poorly designed authentication systems fail in two ways: either they let in the wrong people or they make it too hard for the right people.

But authentication shouldn’t be the focal point of a users’ experience with our designs. In fact, if the person is the right person, it shouldn’t be anywhere on their radar.

Read the article: Focusing On What Our Users Shouldn’t Focus On

Are you distracting users from successfully using your design?  Share them with us below.

Your Chance to Save Money on UX Immersion: Interactions Ends Soon

March 22nd, 2016 by Jared Spool

Take advantage of the $1,975 Rate—Register through March 31

Save $200 and guarantee your spot in the workshops of your choice. Register for the UX Immersion: Interactions conference, April 18–20, 2016 in San Diego. But hurry because the lowest rate of $1,975 is only good through March 31.

Your UX Immersion: Interactions registration Includes:

  • Your choice of two awesome daylong workshops from some of the brightest minds in UX
  • A full day of featured talks from all of the workshop presenters plus a brand new keynote from Jared Spool
  • Complete conference materials from all the workshops and featured talks
  • Post conference access to video recordings of the featured talks and keynote
  • Immediate access to UIE’s All You Can Learn Library

Save your spot, guarantee your workshops, get the lowest price, and start using All You Can Learn when you sign-up through March 31, 2016.

UIE Articles – A Bias For Making

March 16th, 2016 by Jared Spool

In todays article I look at the communication process designers and developers follow to bring designs to life.

Here’s an excerpt from the article:

Step into the Wayback Machine, Sherman, and set the dial to 1994. You’ll find me in a conference room, explaining to a room of developers and product owners (back then, we called product owners either product managers or business analysts) how we would design their new product in less than a week. The expression on their faces would be one of OMG! This dude is insane. (Though, “OMG” or “dude” wouldn’t be common parlance for at least another half decade).

We look at paper prototyping now and we think how quaint. Yet, back in 1994, it was a radical departure from established practice. In those olden days, design wasn’t done the way it is today.

Read the article A Bias for Making.

Does your team have a bias for making? Tell us about it below.

Convince Your Boss – You Need to Be at UX Immersion: Interactions

March 14th, 2016 by Jared Spool

If you’ve been struggling to make your case for attending UX Immersion: Interactions in San Diego, April 18–20 here’s a list of reasons for your boss to say yes:

  • Get proven techniques and best practices for UX designers.
  • Our workshop leaders are the people driving the UX industry forward.
  • This program is carefully curated by me to assure every attendee gets tips and tools to conquer chaos and confusion with simpler designs.
  • There’s no other place you can go beyond inspiration and immerse yourself in groundbreaking interaction design skills.
  • This conference is the best place to meet people in exactly the same boat as you are with exploring the critical edges of interaction design. Find out what works for them and tell them what works for you.

Read more about how to convince your boss.

And here’s how to close the deal:

Register for the full conference now and enter the code UXIBen to save $300.

You need to be there.

 

 

Examine The Edges Of Interaction Design

March 11th, 2016 by Jared Spool

Tuesday, April 19 Is Our Featured Talks Day

New practices and techniques meet theory and expertise at the UX Immersion: Interactions conference in San Diego, CA April 18–20, 2016. Move beyond inspiration and immerse yourself.

On Tuesday, April 19 have your mind expanded, as you explore the edges of what interaction design is all about with six industry leaders plus a keynote from Jared Spool.

 

Chris Risdon
Dan Saffer
Marc Rettig

Shaping Behavior, by Design

Chris Risdon

Chris will explore the importance of engaging with users at the behavioral level. He’ll explain prototyping’s role in closing the feedback loop on your designs. Leave with an understanding of how to best observe and elicit behaviors.

Practical Creativity

Dan Saffer

Dan will share his easy, practical tricks for getting unstuck, as well as simple daily practices that you can use to keep your mind energized and your creative tank full. You’ll be so inspired, you’ll want to use them all right away.

Change the Story—and the Conversation

Marc Rettig

Marc will show you how to facilitate interactions between people and groups that lead to meaningful change. You’ll leave this talk feeling empowered to go back home and start your own conversational revolution.

Hagan Rivers
Amy Jo Kim
Richard Banfield

Crushing Enterprise App Navigation Issues

Hagan Rivers

Hagan will show you where to start, how to approach the problem, and what success looks like. You’ll get a feel for the philosophy that guides her work, the decisions she makes during the process, and the types of user research she regularly employs. You’ll go home with a whole new outlook on enterprise navigation.

Turbocharge Your Product Design With Game Thinking

Amy Jo Kim

Amy Jo will show you how a game designer approaches their product development and how they get to a design that their users love. From her research in how game designers think, you learn the value of refining and testing a simple, stripped down MVP (minimum viable product), long before you start adding all the fancy stuff.

Your Product Idea Is Great. But Who Cares?

Richard Banfield

Richard will show you how to stop making assumptions about your users, and figure out what they really want and need. He’ll demonstrate the value in doing fewer things better, and using features to give your users superpowers. You’ll leave his talk dying to put your new knowledge of biological design principles to work.

Jared Spool

Beyond the UX Tipping Point

Jared Spool

Every part of the organization must be infused with an understanding of great design. Jared will show you​ which path organizations take to become design-infused​ and how a centralized UX team is a stepping stone to a more UX capable organization. You never thought design strategy could be so entertainingly motivating.

 

UIE Article – Rethinking Mobile Tutorials: Which Patterns Really Work?

March 9th, 2016 by Jared Spool

In this week’s article Theresa Neil talks about mobile tutorials.

Here’s an excerpt from the article:

Remember those “A–ha!” moments in science class when you came to understand a concept by testing it in a simple experiment? That’s what we’re talking about here. Of course, the teacher had explained the concept to you, but it was by performing the experiment that you actually learned it.

The same idea applies with tutorials. And if you follow the first three rules, this reinforcement will largely take care of itself. It could be as simple as accompanying an action demonstrated in a tutorial with a very subtle bit of visual or aural feedback.

Read the article: Rethinking Mobile Tutorials: Which Patterns Really Work?

How do you teach your users to use your apps? Share them with us below.