UIE Article: Group Improvisation

Jared Spool

June 8th, 2016

This week we reprint an article from Ben Callahan who shares his thoughts on what makes a great team.

Here’s an excerpt from the article:

If you read through the Kind of Blue liner notes [by Miles Davis] written by pianist Bill Evans, you’ll come across this quote:

“Group improvisation is a challenge. Aside from the weighty technical problem of collective coherent thinking, there is the very human, even social need for sympathy from all members to bend for the common result.”

Bill is highlighting two distinct challenges they faced in making this recording. The first is the challenge of the group, which he describes as “the weighty technical problem of collective coherent thinking.” The second is the challenge of the individual, which he explains as “need for sympathy from all members to bend for the common result.” These two challenges are part of every team that’s ever existed, including yours and mine as we build the web. So, how do we build a process within which our teams can fully collaborate and a team that’s willing to do so?

Read the article: Group Improvisation

What makes a great team? Tell us about it below.

Hagan Rivers – Crushing Enterprise App Navigation Issues Live!

Sean Carmichael

June 1st, 2016

Play

[ Transcript Available ]

UX Immersion podcast

The only job of application navigation is to get users to the right screen. Ideally, all of your users should find what they need in 10 seconds or less, and with only a few clicks. But many enterprise app navigation systems fall short. If you’re facing a much-needed navigation overhaul and don’t know where to start, it can be overwhelming.

Hagan will show you where to start, how to approach the problem, and what success looks like. You’ll get a feel for the philosophy that guides her work, the decisions she makes during the process, and the types of user research she regularly employs. You’ll go home with a whole new outlook on enterprise navigation.

To see the video of Hagan’s talk, visit the UX Immersion: Interactions section in our All You Can Learn Library.

Recorded: April, 2016
[ Subscribe to our podcast via Use iTunes to subscribe to UIE's RSS feed. ←This link will launch the iTunes application.]
[ Subscribe with other podcast applications.]

Read the rest of this entry »

UIE Article: A Definition of Content Strategy

Jared Spool

June 1st, 2016

This week we reprint an article from Jonathon Colman where he shared his thoughts on content strategy.

Here’s an excerpt from the article

Remember: useful and usable. This is why content strategists aren’t content marketers. This is why content strategy isn’t the same as (nor anything like) content marketing.

Furthermore, content strategists aren’t just “weak information architects” or “weak designers” as we’re referred to in some communities. Rather, content strategists often take care of the elements of infrastructure and experience that those disciplines tend to shrug off.

Read the article: A Definition of Content Strategy

What is your definition of a content strategist? Tell us about it below.

Jared Spool – Beyond the UX Tipping Point Live!

Sean Carmichael

May 26th, 2016

Play

[ Transcript Available ]

UX Immersion podcast

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.

Every part of the organization must be infused with an understanding of great design. Your organization has to cross the UX Tipping Point. You must increase everyone’s exposure to users, communicate a solid experience vision, and install a culture of continual learning. With that, design will become your organization’s competitive advantage.

To see the video of Jared’s keynote, visit the UX Immersion: Interactions section in our All You Can Learn Library.

Recorded: April, 2016
[ Subscribe to our podcast via Use iTunes to subscribe to UIE's RSS feed. ←This link will launch the iTunes application.]
[ Subscribe with other podcast applications.]

Read the rest of this entry »

UIE Article: ‘View Full Site’ Must Die

Jared Spool

May 25th, 2016

In this week’s article, I advocate for the death of the ‘View Full Site’ link at the bottom of mobile (M Dot) pages.

Here’s an excerpt from the article

We provide the escape hatch because the M Dot’s experience isn’t complete. The M Dot site can’t have what the users need, because we’ve intentionally crippled it.

Yet when the user takes the leap through the escape hatch by clicking on the “View Full Site” link, they are brought back into the world of unusable desktop sites. Pinch and zoom are the only ways to survive.

“View Full Site” is a promise of a better world that can’t be met. What the user hopes for is an easy way to access the functionality missing from the M Dot. But returning them to the world of pinch and zoom isn’t the solution. What is the better solution? Responsive design.

Read the article: ‘View Full Site’ Must Die

Should ‘View Full Site’ be allowed to live? Tell us about it below.

Richard Banfield – Your Product Idea is Great, But Who Cares? Live!

Sean Carmichael

May 20th, 2016

Play

[ Transcript Available ]

UX Immersion podcast

Product and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doubt and risk, and prepare you for whatever comes your way.

Richard will show you how to stop making assumptions about your users, and figure out what they really want and need. He’ll demonstrate the value in doing fewer things better, and using features to give your users superpowers. You’ll leave his talk dying to put your new knowledge of biological design principles to work.

To see the video of Richard’s talk, visit the UX Immersion: Interactions section in our All You Can Learn Library.

Recorded: April, 2016
[ Subscribe to our podcast via Use iTunes to subscribe to UIE's RSS feed. ←This link will launch the iTunes application.]
[ Subscribe with other podcast applications.]

Read the rest of this entry »

UIE Article: In Defense of Lorem Ipsum

Jared Spool

May 18th, 2016

In this week’s article, we reprint an article by Karen McGrane where she argues you should use Lorem Ispum despite descent from some prominent figures in the UX community.

Here’s an excerpt from the article

I’m a word person, okay? I start with the content, and design around it. I often show draft copy in design reviews. And yet, I still use Lorem Ipsum. I believe wholeheartedly that greek text has a place in the interaction designer’s toolkit. Even content strategists can find a place in their hearts for it.

Now, look. if you’re running a project where you mock up designs, get them approved, code them up, build a CMS, hook it all together, and then everyone looks around and says “Who’s got the content? Wait, this content doesn’t match the designs and it won’t fit in the CMS!” then you have a problem. A big problem.

Read the article: In Defense of Lorem Ipsum

How do you feel about filler text? Tell us about it below.

The Three Reasons Why Your Visitors Don’t Convert

Jared Spool

May 11th, 2016

This week, we reprint an article from Laura Klein that addresses three reasons why your visitors don’t become your customers.

Here’s an excerpt,

Visitors fail to convert for one of three reasons:

  • They don’t understand what you’re offering them.
  • They don’t want what you’re offering them.
  • They’re not willing to pay what you’re asking for what you’re offering them.

These are otherwise known as:

  • They Don’t Get It
  • They Don’t Want It
  • They Don’t Need It Enough

Luckily, those are all fixable problems

Read the article: The Three Reasons Why Your Visitors Don’t Convert

How do you identify conversion road blocks? Tell us about it below.

Get Real-World UX Strategies in This New Activity-Filled 1½-Day Workshop

Jared Spool

May 10th, 2016

Is your organization serious enough about design? Do your products and services need great user experiences to stay competitive? What’s your plan to counter the inevitable resistance to becoming a design-infused organization?

Every minute of this 1½-day workshop is about you, your team, and your organization. You’ll evaluate dozens of UX strategy plays to identify the perfect combination for your organization, such as:

  • Using journey maps, critiques, and design studios to bring out everybody’s inherent design skills.
  • Increasing the skills of your non-designer influencers, focusing decisions on what’s best for the customers.
  • Instituting novel “cross pollination” programs to propagate design skills and resources across the entire organization.

Return to your office ready to implement the smartest plays in your UX strategy playbook and drive your organization to becoming competitive through great design.

 

UIE Article: One Step at a Time

Jared Spool

May 4th, 2016

In this week’s article, we reprint an article by Derek Featherstone where he recalls a conversation with a designer looking to integrate accessibility into her current projects.

Here’s an excerpt from the article

We weren’t talking about getting started with the concepts and principles of accessibility. That’s pretty straightforward and from our conversation she had a decent grasp of those concepts and the need for accessibility. We’re talking about integrating accessibility into your own work, no matter what it is that you do.

As web craftspeople, we touch almost all aspects of a project. It can easily become overwhelming to think of everything that we need to take into account for accessibility. So much so, that it can become a complete bottleneck to actually making any progress with accessibility.

Read the article: One Step at a Time

 

How do you begin your process of integrating accessibility? Tell us about it below.