Keep Some Cash When You Register Now

Jared Spool

September 12th, 2016

The 9/16 Rate Increase is Coming Fast. Register Today and Save Your Money

Register today for the User Interface 21 Conference, October 31 – November 2, 2016, in Boston. Don’t wait because the lowest rate of $1,975 disappears on Friday, September 16.

Choose from these full-day workshops:

Save your spot, guarantee your workshops, and get the lowest price when you sign up before September 16.

Register Now

UIE Article: Measure Customer Experience Design And Make It Accountable

Jared Spool

September 7th, 2016

This week, we have an article from Jeffrey Eisenberg on making buyer legends measurable and accountable.

Here’s an excerpt from the article:

Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from any other business-storytelling and customer experience methodologies. A Buyer Legend is not a feel good story; it’s about business, and if your story doesn’t improve on your business goals, then what is the point?

Your Buyer Legend should describe in significant detail what actions you expect your customer to take, many of which are measurable. Pages viewed, transactions, subscriptions, store visits, phone calls, conversions to lead, and even social media engagement are all measurable.

Read the article: Measure Customer Experience Design And Make It Accountable

How do you measure customer experience design? Tell us about it below.

UIE Article: Teaching UX Designers to Always Be Learning

Jared Spool

September 1st, 2016

This week, I examine the ways UX designers develop their craft and the importance of self-learning.

Here’s an excerpt from the article:

Conventional educational programs use a Sage on the Stage approach, where a smart person stands in front of a classroom pouring facts and raw knowledge into students’ brains. Despite considerable evidence that this approach rarely works, schools still try to teach new skills this way. This is part of the reason why fresh graduates we hire aren’t prepared for the work ahead of them.

People learn best when they take charge of their education. Some people learn well by reading a comprehensive book. For others, books don’t work at all, but they learn when they hear someone explain the concepts and techniques. Everyone has their own way of learning. A good school needs to adapt its learning options for each individual student.

Read the article: Teaching UX Designers to Always Be Learning

How do you learn best? Tell us about it below.

Jumpstart Your Design Projects With An Effective Discovery Process

Jared Spool

August 25th, 2016

Before your team can identify innovative solutions, they need to truly understand the problems they’re solving. The discovery process—gathering information, processing information, exploring ideas, and focusing on a plan—will get your team ready.

You’ll want to spend the day with Dan in his workshop to see how to do these critical skills and more:

  • Frame the design with problem statements and project objectives
  • Explore opportunities through collaborative sketching
  • Focus your insights and ideas with a solid project plan

Image of Dan Brown: UI21 Workshop Leader

Dan Brown

When companies need to ensure their design process will handle the big challenges, they call on Dan Brown. Through his work at EightShapes, he’s become a leading expert on how teams can repeatedly produce delightfully fantastic products. He’s stepped back from formulaic approaches to create a foundational understanding of what happens in successful and unsuccessful projects.

Get More on Dan’s workshop

UIE Article: Signaling a Process Change with a Discovery Phase

Jared Spool

August 24th, 2016

This week, I address the benefits of using a Discovery Phase to drive process change within an organization.

Here’s an excerpt from the article:

It’s easy to find people frustrated with their current product design and delivery process. They’ll list any number of maladies, from missing their customers’ true needs to forcing a buildout of unwanted features. Much of the time, many of their co–workers share that frustration.

A thoughtfully–crafted, well–executed discovery phase can set an organization on a completely different path. More importantly, the discovery phase signals to the organization that, this time, the process truly will be different. And it does it with little fanfare and pomp. In fact, it’s often most effective when done in a bit of stealth mode, when only the direct participants are seeing the process.

Read the article: Signaling a Process Change with a Discovery Phase

How will you incorporate a Discovery Phase in your next project? Tell us about it below.

UIE Article: Mapping Experiences: Five Key Questions to Get Started

Jared Spool

August 17th, 2016

This week, we have an article from Jim Kalbach on mapping experiences and how your product or service looks at each phase in its lifecycle.

Here’s an excerpt from the article:

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started.

Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it and figure out what’s most appropriate.

Ultimately it’s a matter of selection. Maps are purposefully created. As the mapmaker, it’s up to you to decide which aspects to include and which to leave out.

Read the article: Mapping Experiences: Five Key Questions to Get Started

How will you use map making with your next project? Tell us about it below.

The Right Way to Train the Wrong Way to Research – UI Conference Podcast

Sean Carmichael

August 12th, 2016

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[ Transcript Available ]

UI Conference Podcast

When we’re training teams on our design methods, what we perceive as ‘proper’ may in fact become a hindrance. Our dogmatic approach to our processes may prevent people from ever employing the techniques. Is it better to do it the right way, or to teach a wrong way that will get the job done?

Cyd Harrell encountered one such situation, while working with a government design team. They would’ve never conducted user research if she’d taught them the proper way to do it. By breaking “the rules,” she empowered the team to embrace good design and improve the life of their citizens.

Cyd has a wealth of great techniques for successfully teaching guerilla user research. You can learn them all in her full-day workshop at the UI21 conference October 31 – November 2, 2016, in Boston, MA. For more information about Cyd’s and the seven other workshops, visit uiconf.com.

Recorded: August, 2016
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Don’t Blow It – Register Now at the Lowest Rate for UI21

Jared Spool

August 10th, 2016

Register for UI21 before the 8/12 Rate Increase and Save Your Money

Save money and guarantee a spot in the workshops of your choice. Register today for the User Interface 21 Conference, October 31 – November 2, 2016, in Boston. Don’t wait because the lowest rate of $1,675 disappears on Friday, August 12.

Choose from these full-day workshops:

Save your spot, guarantee your workshops, and get the lowest price when you sign up by August 12.

Register Now

UIE Article: Content Marketing Sustains the Conversation

Jared Spool

August 10th, 2016

This week, we reprint an article written by Ahava Leibtag that examines the importance of content marketing when competing for the audience’s attention.

Here’s an excerpt from the article:

Content marketing centers on the idea of having a conversation—the natural give and take that happens when people communicate. It is the difference between saying, “Buy a Toyota,” and “Hey, it looks like you are interested in buying a new mid-sized car—this particular model of Corolla might be perfect for you, but I’d like to hear more about what your car needs.” The first is forceful, the latter more of give and take, which gives the customer a chance to make up his mind based on the information you will provide.

Read the article: Content Marketing Sustains the Conversation

How do you use content marketing?  Tell us about it below.

UIE Article: A Design System isn’t a Project. It’s a Product, Serving Products.

Jared Spool

August 3rd, 2016

This week, we present an article written by Nathan Curtis encouraging designers and product managers to think of their design systems as the first step to delivering actual business value.

Here’s an excerpt from the article:

Focusing on style guide delivery as the climax is the wrong story to tell. A system isn’t a project with an end, it’s the origin story of a living and evolving product that’ll serve other products.

Thinking as a product changes perspective: it’s now not about us, it’s about serving our customers. How do we do that? Applying well-established approaches for product management and product marketing is a great start. Once recognized, a system team can adopt familiar and predictable tools and terminology to help them succeed.

Read the article: A Design System isn’t a Project. It’s a Product, Serving Products.

How important is design system management?  Tell us about it below.