Archive for the 'Articles' topic

UIE Article: Designing Intuitive Microinteractions

This week we reprint an article where I talk about designing better microinteractions. Here’s an excerpt from the article: “Wait! What did you just do there?” In this case, I had just unlocked my iPhone by sliding over a notification’s icon. The person I was standing next to had never seen anyone unlock their phone […]

UIE Article: Extraordinarily Radical Redesign Strategies

In today’s article, I discuss three radical redesign approach strategies. Here’s an excerpt from the article: It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the years mastering your current design, […]

UIE Article: Goal Challenges and Tool Challenges

In today’s article, I discuss how to design for two types of challenges.  If users are distracted by controlling the interface, they can’t pay attention to the thing they came to do. Here’s an excerpt from the article: Two Dots’ designers also needed to put in tools to control the play of the game, such as changing levels, […]

UIE Article – Bending the Protocols: Useful Variations on Usability Tests

I remember my first usability test like it was yesterday, even though it was actually more than 30 years ago. I sat in the newly built lab (first of its kind) and watched the participant through the silvered glass as they struggled with the design we were working on. What I didn’t know then was […]

UIE Article: The $300 Million Button

In today’s article, I tell a story about a client who found a way to dramatically increase their e-commerce site’s revenues with a couple of simple changes. While the story is interesting, the story-behind-the-story is just as interesting. The client had hired us because they were concerned about checkout-process abandonment. Their analytics were showing a 13% […]

UIE Article: Content and Design Are Inseparable Work Partners

It’s not uncommon within organizations that web site content is treated differently and separately from the web site design process. Yet the users do not separate the two and see it as one experience. When the content and design process are not done hand-in-hand, poor user experiences is often the result. Today we re-print an […]

UIE Article: Team Models for Scaling a Design System

In this week’s article, Nathan Curtis investigates different variants of centralizing and federating decision making around a design system. Here’s an excerpt from the article: Now, more designers code. Now, more developers design. Product managers have their hands dirty with everything. They all work tribally in teams spread throughout an enterprise. You can’t legitimately tell […]

UIE Newsletter: Themes – A Small Change to Product Roadmaps with Large Effects

In this week’s article, I investigate Themes, in which instead of promising to build a specific feature, the team commits to solving a specific customer problem. Here’s an excerpt from the article: Part of solving a customer’s problem is making sure you don’t make it worse. By having the problem as the starting point for […]

UIE Newsletter: The Dirty Dozen Roadmap Roadblocks

In this week’s article, Bruce defines the product roadmap and offers twelve areas where organizations break down when developing roadmaps. Best of all, he shares ideas on how to put all twelve roadblocks in your rearview mirror. Here’s an excerpt from the article: A good roadmap inspires. It inspires buy-in from executives, inspires confidence from […]

August Free Resources – Articles & Podcasts

Missed some of the articles and podcasts we published in August.  Here they are. Recent Articles Content-First Design by Steph Hay Game designers start with the story, and then they design for discovery—learning in the moment not only increases retention and engagement, but it’s delightful and emotionally empowering. Effective Remote Design by Jim Kalbach The fact […]