Archive for the 'Articles' topic

UIE Article: One Step at a Time

In this week’s article, we reprint an article by Derek Featherstone where he recalls a conversation with a designer looking to integrate accessibility into her current projects. Here’s an excerpt from the article We weren’t talking about getting started with the concepts and principles of accessibility. That’s pretty straightforward and from our conversation she had a […]

UIE Articles: Making Content More Usable for both Designers and the End User

In this week’s article, we reprint an interview between Adam Churchill and Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy. Here’s an excerpt from the article I have to think about the user, so I typically start with a […]

UIE Article: Misconceptions about Collaboration

In this week’s article Dan Brown talks about how misconceptions can hinder the collaborative process. Here’s an excerpt from the article: Throw smart people together. Suffice it to say that working with smart people is satisfying and challenging. But collaboration isn’t just about smarts. It’s about providing a framework for working together. Just as important as […]

UIE Articles – A Bias For Making

In todays article I look at the communication process designers and developers follow to bring designs to life. Here’s an excerpt from the article: Step into the Wayback Machine, Sherman, and set the dial to 1994. You’ll find me in a conference room, explaining to a room of developers and product owners (back then, we called […]

UIE Article: Designing Intuitive Microinteractions

This week we reprint an article where I talk about designing better microinteractions. Here’s an excerpt from the article: “Wait! What did you just do there?” In this case, I had just unlocked my iPhone by sliding over a notification’s icon. The person I was standing next to had never seen anyone unlock their phone […]

UIE Article: Extraordinarily Radical Redesign Strategies

In today’s article, I discuss three radical redesign approach strategies. Here’s an excerpt from the article: It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the years mastering your current design, […]

UIE Article: Goal Challenges and Tool Challenges

In today’s article, I discuss how to design for two types of challenges.  If users are distracted by controlling the interface, they can’t pay attention to the thing they came to do. Here’s an excerpt from the article: Two Dots’ designers also needed to put in tools to control the play of the game, such as changing levels, […]

UIE Article – Bending the Protocols: Useful Variations on Usability Tests

I remember my first usability test like it was yesterday, even though it was actually more than 30 years ago. I sat in the newly built lab (first of its kind) and watched the participant through the silvered glass as they struggled with the design we were working on. What I didn’t know then was […]

UIE Article: The $300 Million Button

In today’s article, I tell a story about a client who found a way to dramatically increase their e-commerce site’s revenues with a couple of simple changes. While the story is interesting, the story-behind-the-story is just as interesting. The client had hired us because they were concerned about checkout-process abandonment. Their analytics were showing a 13% […]

UIE Article: Content and Design Are Inseparable Work Partners

It’s not uncommon within organizations that web site content is treated differently and separately from the web site design process. Yet the users do not separate the two and see it as one experience. When the content and design process are not done hand-in-hand, poor user experiences is often the result. Today we re-print an […]