Archive for the 'Articles' topic

UIEtips: Cost Effective Approaches to Iteration in Agile UX

Try out an idea. See how it works. That’s the basics of an iteration, which we’ve used in our user experience work since the beginning. On the surface, it feels like when a team moves to an Agile development method, they are also moving to an iterative process. After all, what is a series of […]

UIEtips: Prototyping’s Resurgence – Communicating the Designer’s Intent

Imagine two designers. One is really imaginative and inventive, but hasn’t spent any time learning how to use any of the prototyping tools available today. The other has mastered multiple prototyping techniques quite proficiently, but isn’t particularly imaginative or inventive. Which one would more likely produce a portfolio of great designs over time? Our research […]

UIEtips: How to Create a UX Design Library

During a podcast recording, back in 2010, Nathan Curtis of EightShapes set me on the right path regarding UX design libraries. As we were talking, I had suggested that a UX Design Library was a snapshot of what the team felt the future of the design would be like. “Oh, no!” Nathan exclaimed. “I strongly […]

UIEtips: UX and Agile Development – 2012’s Challenges and Opportunities

It’s like one of those adventure movies where the hero, surrounded by their motley crew of misfit recruits, is looking across the valley at the approaching army, thinking, “What did we get ourselves into?” That’s the sense I get after talking with UX professionals about the challenges their organization faces as they move to Agile […]

UIEtips: UX & Mobile Design – 2012’s Challenges and Opportunities

New can be very scary. It’s easy to get comfortable with what we know, only to have everything turned topsy-turvy when we encounter major changes. The world of mobile design is new, and therefore, scary for many. The comforts of designing for the desktop disappear when we have to deal with these portable, tiny devices. […]

UIEtips: Attaining a Collaborative Shared Understanding

Sometimes, it’s easy to brand what we do as the “science of the obvious.” Here we are, doing all this research, and come up with something that is painfully obvious. The latest of the obviously obvious findings we’ve come up with? That teams who don’t have a shared understanding of their design rarely succeed at […]

UIEtips: The 5 Most Popular Articles and Blog Posts of 2011

During 2011, we published 33 articles and 174 blog posts and podcasts. We featured guest writers, published interviews, and wrote numerous articles about research we’ve done. There’s value in listening and reading everything we produced in 2011. But we know time is a factor. So in the last UIEtips for 2011, we decided to share […]

UIEtips: Bending the Protocols – Useful Variations on Usability Tests

I remember my first usability test like it was yesterday, even though it was actually more than 30 years ago. I sat in the newly built lab (first of its kind) and watched the participant through the silvered glass as they struggled with the design we were working on. What I didn’t know then was […]

UIEtips: Three Perils with Search Landing Pages

How is a search result like a thoughtful gift? The outcome exceeds the expectation. Ok, that’s kind of a lame riddle, but it’s accurate nonetheless. When we get a wrapped present, we hope the unwrapping will produce something that delights us. The same is true when clicking on a search result. We anticipate it will […]

UIEtips: The $300 Million Button

Back in January 2009, we published an article that received quite a bit of attention, The $300 Million Button. This article quickly became our most popular article and was often found on other web sites. The interest was around how a major retailer dramatically increased their e-commerce site’s revenues with a couple of simple changes. […]