Archive for the 'Business Strategy' topic

Jared Spool – Beyond the UX Tipping Point Live!

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.

UIE Article – The Curse of a Mobile Strategy

In this week’s article I discuss if a native mobile app is necessary. Here’s an excerpt from the article: The big problem with a mobile strategy approach is it sends a message to everyone that mobile is somehow different from the kiosk, the desktop, and the customer agent. That it requires a special team, often in […]

UIE Article – What Really Matters: Focusing on Top Tasks

In this week’s article Gerry McGovern talks about organizing tasks. Here’s an excerpt from the article: Top Tasks Management is a model that says: “Focus on what really matters (the top tasks) and defocus on what matters less (the tiny tasks).” Tiny tasks are a nightmare for web teams. On their own, these tasks seem […]

UIE Article: Extraordinarily Radical Redesign Strategies

In today’s article, I discuss three radical redesign approach strategies. Here’s an excerpt from the article: It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the years mastering your current design, […]

Stop the Feature-Checklist War with Your Products

Engaging in user research can tell you how your customers use your product but more importantly why they use it a particular way. If the users of your product are requesting what seems to be a simple fix, such as moving a button, perhaps there are greater underlying reasons. So rather than just accepting the request […]

A UX Advantage Podcast with Karen McGrane: Shifting To Continuous Deployment

The speed of Agile delivery fundamentally changes the work process and puts new demands on the design cycle. What happens when the notion of deadline dates is replaced with a continual stream of experience enhancements by everyone in the organization?

A UX Advantage Podcast with Karen McGrane: Why Marc Rettig?

There are always burning questions about how to get organizations to be more design-centric and what better way to learn than from someone who has done it. Marc Rettig has been helping organizations make the transition for 30 years. In this podcast, Karen McGrane shares why he was chosen as one of the keynote speakers for UX Advantage.

A UX Advantage Podcast with Karen McGrane: Taking Advantage of Fear

The belief of public failure or marketplace irrelevance can drive an organization to change. How does a UX leader exploit this corporate fear? What transforms the momentum from fear into positive change within the organization?

Bruce McCarthy – UX and Product Roadmaps

Product Managers are responsible for the success of a product. As we’ve seen, UX is not misaligned with business goals, in fact it helps achieve those goals. If UX has become a necessity in terms of a driver of business, product managers need to adapt to it. Those who have a respect and understanding for the value of UX, and incorporate it into their product strategies, can better serve their users and customers, as well as the business.

A UX Advantage Podcast with Jared Spool: Reinventing Corporate Structures

Traditional organizational silos are the nemesis of delivering great experiences. How do you scale multidisciplinary teams to enterprise size? Does a culture of design require a fundamental structural shift in how the organization operates?