Archive for the 'Business Strategy' topic

Spirits, Claws, and Analytics — A study in superstition and science

The innate problem with analytics packages is they tell you if something is happening but not why. With the sheer number of numbers that you can look it, it can be hard to determine if something is even important. If it’s tracked, it must be important, right?

Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater context and insight.

UIE Podcasts: Redesigning an Enterprise App to Battle the Clutter Tax

If we keep adding functionality, we start to clutter our enterprise application’s design. That clutter can create a substantial burden on the user while obscuring the functionality we want them to use.

The Dirty Dozen Roadmap Roadblocks

In this week’s article Bruce McCarthy tells us about the “Dirty Dozen” of product roadmap roadblocks. Here’s an excerpt from the article: A good roadmap inspires. It inspires buy-in from executives, inspires confidence from customers and salespeople, and inspires development teams to produce the groundbreaking products that drive significant growth. In my experience, though, there are some […]

Jared Spool – Beyond the UX Tipping Point Live!

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.

UIE Article – The Curse of a Mobile Strategy

In this week’s article I discuss if a native mobile app is necessary. Here’s an excerpt from the article: The big problem with a mobile strategy approach is it sends a message to everyone that mobile is somehow different from the kiosk, the desktop, and the customer agent. That it requires a special team, often in […]

UIE Article – What Really Matters: Focusing on Top Tasks

In this week’s article Gerry McGovern talks about organizing tasks. Here’s an excerpt from the article: Top Tasks Management is a model that says: “Focus on what really matters (the top tasks) and defocus on what matters less (the tiny tasks).” Tiny tasks are a nightmare for web teams. On their own, these tasks seem […]

UIE Article: Extraordinarily Radical Redesign Strategies

In today’s article, I discuss three radical redesign approach strategies. Here’s an excerpt from the article: It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the years mastering your current design, […]

Stop the Feature-Checklist War with Your Products

Engaging in user research can tell you how your customers use your product but more importantly why they use it a particular way. If the users of your product are requesting what seems to be a simple fix, such as moving a button, perhaps there are greater underlying reasons. So rather than just accepting the request […]

A UX Advantage Podcast with Karen McGrane: Shifting To Continuous Deployment

The speed of Agile delivery fundamentally changes the work process and puts new demands on the design cycle. What happens when the notion of deadline dates is replaced with a continual stream of experience enhancements by everyone in the organization?

A UX Advantage Podcast with Karen McGrane: Why Marc Rettig?

There are always burning questions about how to get organizations to be more design-centric and what better way to learn than from someone who has done it. Marc Rettig has been helping organizations make the transition for 30 years. In this podcast, Karen McGrane shares why he was chosen as one of the keynote speakers for UX Advantage.