Nowadays, design is an increasingly important business tool. As Jared Spool reminds us, Apple is one of the largest companies in the world, largely based upon continually engaging in good design. A great user experience can be a differentiator in the business landscape. For Jason Ulaszek, a good design starts with good research to guide and direct the organization’s decisions.

Technology changes quickly. A lot of organizations struggle to keep up with this change. It’s not just mobile design that’s throwing a wrench in the spokes. Content strategy and information architecture are more important than ever in this changing, multi device landscape. Karen McGrane believes in the not too distant future IAs and UXers will be leading organizations in the face of these changes.

Designers are challenged to create customer experiences that drives more money, sign-ups, or page views. As a creative, achieving those ideal business outcomes can be daunting. Designers can influence where our organizations spend money and time to gain a stronger customer experience. In Design as a Business Tool: From Research to Experience Roadmaps Jason Ulaszek will show […]

Everyone wants to be innovative, to be the next iPhone, or Google. Innovation in itself is a tricky proposition. There’s really no way to aim for it as a goal and it’s not something you can declare you’re going to achieve. Many companies and products have been innovative though, so there must be some way to do it.

The 125 seats at the $1,389 rate are moving fast for the User Interface 18 Conference. Once the remaining 28 seats are gone, the price goes up $300 to $1,689. Take advantage of the lowest available price and register now for the UI18 Conference in Boston, MA October 21-23. Daylong Workshops Are the Core of […]

In this week’s UIEtips, I explain what makes an experience innovative. Here’s an excerpt from the article: Everyone assumed the old way of long lines was how you did it. They built their stores with dedicated space to accommodate the lines during busy periods, such as after the holidays. Apple’s new approach meant their architects […]

Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

In this week’s UIEtips Jared M. Spool discusses three radical redesign approach strategies. Here’s an excerpt from the article It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the […]

In this week’s UIEtips Kevin Cheng discusses how to communicate ideas using comics and sketches. Here’s an excerpt from the article Having everybody reading the requirements document before a project starts isn’t just bureaucratic nonsense; it also ensures there are no surprises at the end. The problem is that requirements documents use words like “community,” […]

In this week’s UIEtips, Jared discusses the cost effectiveness of responsive design vs. creating a separate mobile version of a web site. Here’s an excerpt from the article Which is more expensive: a responsive design web site or creating a separate mobile version? This is a constant debate among many organizations. We can answer it […]