Archive for the 'Business Strategy' topic
By Adam Churchill August 8th, 2014
Establishing a realistic strategy is a creative endeavor based on analysis and results in a practical plan. Of course, it also can be a frustrating, ambiguous process fueled by pipe dreams and personal opinions. So what characteristics lead to concrete elements that will actually work for your team? In our August 28 virtual seminar, Defining […]
By Sean Carmichael April 18th, 2014
The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment?
By Adam Churchill February 7th, 2014
In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured. You’ll learn how to Understand the […]
By Sean Carmichael December 18th, 2013
There’s a traditional way of building a product. Normally there’s a huge time investment made as you come up with the idea, design, build and re-build until it’s released. At this point you’re hoping this solution solves the users’ problems, and also that it doesn’t crash and burn. And if it does fail, there’s going to be some hell to pay.
By Sean Carmichael November 15th, 2013
Nowadays, design is an increasingly important business tool. As Jared Spool reminds us, Apple is one of the largest companies in the world, largely based upon continually engaging in good design. A great user experience can be a differentiator in the business landscape. For Jason Ulaszek, a good design starts with good research to guide and direct the organization’s decisions.
By Sean Carmichael October 18th, 2013
Technology changes quickly. A lot of organizations struggle to keep up with this change. It’s not just mobile design that’s throwing a wrench in the spokes. Content strategy and information architecture are more important than ever in this changing, multi device landscape. Karen McGrane believes in the not too distant future IAs and UXers will be leading organizations in the face of these changes.
By Adam Churchill September 12th, 2013
Designers are challenged to create customer experiences that drives more money, sign-ups, or page views. As a creative, achieving those ideal business outcomes can be daunting. Designers can influence where our organizations spend money and time to gain a stronger customer experience. In Design as a Business Tool: From Research to Experience Roadmaps Jason Ulaszek will show […]
By Sean Carmichael July 31st, 2013
Everyone wants to be innovative, to be the next iPhone, or Google. Innovation in itself is a tricky proposition. There’s really no way to aim for it as a goal and it’s not something you can declare you’re going to achieve. Many companies and products have been innovative though, so there must be some way to do it.
By Lauren Cramer July 2nd, 2013
The 125 seats at the $1,389 rate are moving fast for the User Interface 18 Conference. Once the remaining 28 seats are gone, the price goes up $300 to $1,689. Take advantage of the lowest available price and register now for the UI18 Conference in Boston, MA October 21-23. Daylong Workshops Are the Core of […]
By Jared Spool June 12th, 2013
In this week’s UIEtips, I explain what makes an experience innovative. Here’s an excerpt from the article: Everyone assumed the old way of long lines was how you did it. They built their stores with dedicated space to accommodate the lines during busy periods, such as after the holidays. Apple’s new approach meant their architects […]