Archive for the 'Content Strategy' topic

UIE Article: A Definition of Content Strategy

This week we reprint an article from Jonathon Colman where he shared his thoughts on content strategy. Here’s an excerpt from the article Remember: useful and usable. This is why content strategists aren’t content marketers. This is why content strategy isn’t the same as (nor anything like) content marketing. Furthermore, content strategists aren’t just “weak information […]

UIE Article: In Defense of Lorem Ipsum

In this week’s article, we reprint an article by Karen McGrane where she argues you should use Lorem Ispum despite descent from some prominent figures in the UX community. Here’s an excerpt from the article I’m a word person, okay? I start with the content, and design around it. I often show draft copy in […]

UIE Articles: Making Content More Usable for both Designers and the End User

In this week’s article, we reprint an interview between Adam Churchill and Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy. Here’s an excerpt from the article I have to think about the user, so I typically start with a […]

UIE Article – Focusing On What Our Users Shouldn’t Focus On

In this week’s article I talk about authentication as a microinteraction. Here’s an excerpt from the article: Authentication is a necessary evil in today’s world of trust, privacy, and security. It is designed to be selectively usable. A good authentication system needs to be unusable for unwanted intruders. However, it needs to be extremely usable […]

UIE Article – Rethinking Mobile Tutorials: Which Patterns Really Work?

In this week’s article Theresa Neil talks about mobile tutorials. Here’s an excerpt from the article: Remember those “A–ha!” moments in science class when you came to understand a concept by testing it in a simple experiment? That’s what we’re talking about here. Of course, the teacher had explained the concept to you, but it was […]

UIE Article – Designing Embraceable Change

In this week’s article we reprint an article where I talk about changing your sites at an adaptable rate. Here’s an excerpt from the article: The employees had become accustomed to the intranet and knew how to find the things they needed. Even when an employee couldn’t find something, there was always someone within earshot […]

UIE Article – What Really Matters: Focusing on Top Tasks

In this week’s article Gerry McGovern talks about organizing tasks. Here’s an excerpt from the article: Top Tasks Management is a model that says: “Focus on what really matters (the top tasks) and defocus on what matters less (the tiny tasks).” Tiny tasks are a nightmare for web teams. On their own, these tasks seem […]

UIE Article: Extraordinarily Radical Redesign Strategies

In today’s article, I discuss three radical redesign approach strategies. Here’s an excerpt from the article: It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the years mastering your current design, […]

UIE Article: For an Edge Condition, Seeing the Problem is a Problem

In today’s article, I discuss how to design a great experience even while troubleshooting.  We must design for the solution, not the problem. Here’s an excerpt from the article: If they understood the situation, they could interview the mechanics, pilots, gate agents, and operations personnel after the fact. However, that presents its own problems. It’s […]

Testing Your Content Is the Missing Link

Typically when we conduct usability tests we watch how a person moves from one task to another. Where do they click? Why did they take that action? But we should also look to see if usability issues are actually understandability problems. That’s one of the topics that Steph Hay and I discussed in a recent podcast, […]