Archive for the 'Content' topic

UIE Article: Content Marketing Sustains the Conversation

This week, we reprint an article written by Ahava Leibtag that examines the importance of content marketing when competing for the audience’s attention. Here’s an excerpt from the article: Content marketing centers on the idea of having a conversation—the natural give and take that happens when people communicate. It is the difference between saying, “Buy […]

UIE Article: A Definition of Content Strategy

This week we reprint an article from Jonathon Colman where he shared his thoughts on content strategy. Here’s an excerpt from the article Remember: useful and usable. This is why content strategists aren’t content marketers. This is why content strategy isn’t the same as (nor anything like) content marketing. Furthermore, content strategists aren’t just “weak information […]

UIE Article: In Defense of Lorem Ipsum

In this week’s article, we reprint an article by Karen McGrane where she argues you should use Lorem Ispum despite descent from some prominent figures in the UX community. Here’s an excerpt from the article I’m a word person, okay? I start with the content, and design around it. I often show draft copy in […]

UIE Articles: Making Content More Usable for both Designers and the End User

In this week’s article, we reprint an interview between Adam Churchill and Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy. Here’s an excerpt from the article I have to think about the user, so I typically start with a […]

Testing Your Content Is the Missing Link

Typically when we conduct usability tests we watch how a person moves from one task to another. Where do they click? Why did they take that action? But we should also look to see if usability issues are actually understandability problems. That’s one of the topics that Steph Hay and I discussed in a recent podcast, […]

UIE Article: Content and Design Are Inseparable Work Partners

It’s not uncommon within organizations that web site content is treated differently and separately from the web site design process. Yet the users do not separate the two and see it as one experience. When the content and design process are not done hand-in-hand, poor user experiences is often the result. Today we re-print an […]

Testing Versions of Your Content Might Be the Missing Link for a Useful Design.

Usability in products and websites is what most organizations strive for. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. If your content works, it goes a long way toward improving your […]

Steph Hay – Designing with a Content-First Approach

Usability in products and websites is what most organizations strive for. The more usable the product, the more likely that people will use it. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. Your content could be the culprit.

Steve Fisher – Content Modelling for Responsive Projects

It’s no secret that the content on your site needs to adapt to a variety of viewing environments. Responsive and Adaptive Design have been wonderful for ensuring your design flows and displays appropriately for the multitude of devices out there. But what about your content? How can you be sure your content is in the right place, or even makes sense in these different contexts?

UIETips: Ultra-Contextual Design

In today’s UIEtips, we’re happy to publish an article on Contextual Design from Abi Jones. If you’re trying to figure out whether sensor-informed context is right for you and your users, join Abi on May 14, when she presents the next virtual seminar, Explore the Possibilities of Ultra-Contextual Design. During Abi’s seminar she’ll cover how […]