Archive for the 'Design Process' topic

Usability Testing Delivers More Value Before You’ve Changed Your Design

In this week’s article I talk about Usability Testing. Here’s an excerpt from the article: Your research should be open ended. You should not assume the team understands how users are really using the design today. Instead, your research should explore what’s happening in the real world. Ideally, you’ll look at both new and existing […]

Guide your users to informed decisions

We use visual models all the time to make sense of information, scribbled on napkins and in notebooks, spread out across charts and graphics, and in the mapping of user experiences. Some templates for this kind of modeling are effective, while others seem to breed more confusion and complexity than they intend. How do we […]

Communicating With Design

Design influences behavior by guiding and motivating people to do something, to take an action, or, by contrast, slowing them down. Some design choices create unintended negative experiences by creating a type of friction for the user: a complicated checkout process, an even more complicated password retrieval workflow. Alternatively, we create a more positive brand of […]

UIE Article – Pushback is a Poison. Alignment is the Antidote.

In this week’s article I talk about organizing tasks. Here’s an excerpt from the article: Alignment maps are a critical tool during the alignment process. They are representations of the current goals and direction of the project, encompassing the current thinking and recently uncovered details. These maps become mainstay features of meetings and discussions. Comments are attached […]

The Power of “See One, Do One, Teach One” With Design Sprints – Part 1

In this week’s article Kathleen Barrett examines the ACT, inc. team, and discusses how to use design sprints to explore innovative concepts and diversify products. Here’s an excerpt from the article: Consensus, says Richard Banfield, CEO of Fresh Tilled Soil, is often conflated with democratic vote. “The funny thing is consensus doesn’t improve the quality […]

Design Sprints: An Ignition System for Teams

In this week’s article I talk about the importance of design sprints. Here’s an excerpt from the article: In many projects, people ramp up slowly, finishing up their old obligations before starting. Without having everyone in the same room and focused, the project takes forever to get to speed. With a design sprint, everyone starts […]

Despicable Design – When “Going Evil” is the Perfect Technique

In this week’s article, I discuss how “Going Evil” can break creative log jams and encourage collaboration. Here’s an excerpt from the article: In many other exercises where you ask a group to talk about user experience, the designers often take over. They have the experience and generate ideas faster than their peers, so they […]

Getting a Clue: Journey Mapping and the Rashomon Effect

We often talk in terms of silos in organizations, where information isn’t readily shared and communication leaves something to be desired. Another way to think of a team who is heads- down working on the overall journey is to imagine swim lanes. Each department is so focused on their own part of the experience that they might not be fully aware of each step a user has to go through to complete the journey.

Replacing “Requirements Gathering” with Something That Works

In this week’s article, I discuss the process of gathering requirements to inform the project’s design. Here’s an excerpt from the article: You’ve seen the box on the project schedule a hundred times. It always has the same label: “Gather Requirements”. And it’s always remarkably short — scheduled for just a day or two (or […]

Sticky Situations and Unexpected Solutions — Lean UX Outside the Lab

Sometimes, the world of user experience design requires creative solutions. There are numerous methodologies and an even greater number of myths about where and when they are supposed to be used. Lean UX is one such process that is associated mostly with startups and very early stage projects.

But what if you were to apply Lean UX to an existing site? And what if that site was a multinational industry-leader with millions of users?