Archive for the 'Design Strategy' topic

Jared Spool – Beyond the UX Tipping Point Live!

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.

UIE Article: ‘View Full Site’ Must Die

In this week’s article, I advocate for the death of the ‘View Full Site’ link at the bottom of mobile (M Dot) pages. Here’s an excerpt from the article We provide the escape hatch because the M Dot’s experience isn’t complete. The M Dot site can’t have what the users need, because we’ve intentionally crippled it. […]

Richard Banfield – Your Product Idea is Great, But Who Cares? Live!

Products and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doubt and risk, and prepare you for whatever comes your way.

UIE Articles: Making Content More Usable for both Designers and the End User

In this week’s article, we reprint an interview between Adam Churchill and Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy. Here’s an excerpt from the article I have to think about the user, so I typically start with a […]

UIE Article – Design Sprints: An Ignition System for Innovation Project Teams

In this week’s article I talk about design sprints. Here’s an excerpt from the article: In many projects, people ramp up slowly, finishing up their old obligations before starting. Without having everyone in the same room and focused, the project takes forever to get to speed. With a design sprint, everyone starts at the same […]

It’s Safe to Say, I Don’t Know – UX Immersion: Interactions Podcast

Corporate life expects us to be experts, to know the answer to every question. We make “requirements”, which turn out to really be assumptions, but because we never call them assumptions, we never go about testing them. This is as much a social political issue as anything. The higher you are in the organization, the more you’re expected to just know the answer.

UIE Article – Four Approaches to Share and Reflect on Our Work

In this week’s article I discuss how to talk about design. Here’s an excerpt from the article: For each of the four techniques, there are variations that modify what they accomplish. For example, one team we recently worked with took a walkthrough and modified it to compare the user stories they’d created to the prototype they’d implemented. […]

UIE Article – Hunkering: Putting Disorientation into the Design Process

In this week’s article we reprint an article where I talk about “hunkering” as a design process. Here’s an excerpt from the article: Hunkering, and its subsequent visual disorientation, can be a crucial tool for the designer. Used properly, it can prevent downstream errors and give new insights into the final results. One common trap […]

Adding New Features Can Literally be a Game Changer – UX Immersion Podcast

When we add new features, we often force them to break the habits they’ve carefully formed. That’s what makes our users upset when we change the design unexpectedly. Their old habits no longer deliver the value they once did, and now they have to form new ones.

Navigation: Oh, The Places You Were Trying to Go – UX Immersion Podcast

[ Transcript Available ] There’s a saying that you can’t know where you are going unless you know where you come from. Designing navigation for enterprise applications is a journey unto itself. One that UX Immersion speaker, Hagan Rivers is quite familiar with. In this podcast, listen as Jared Spool discusses the importance of clear […]