Archive for the 'Design Strategy' topic

UX Immersion: Interactions is the One Conference You Absolutely Need to Attend in 2016

I’m betting you’ve hit one of these challenges: Designing for larger and more varied audiences than ever before Working more closely with non-designers, stakeholders, and influencers Dealing with applications so complex that your users are practically collapsing under the chaos Struggling to integrate design into your organization’s strategic direction I’ve put together this great UX conference to focus on these […]

UIE Article: Designing without a Designer

In today’s article, I discuss how designers can benefit your team in more ways than just delivering a design. Here’s an excerpt from the article: Those folks who learn how to do a good enough job have become consciously competent. They can make good results happen most of the time, though they often don’t know […]

Stop the Feature-Checklist War with Your Products

Engaging in user research can tell you how your customers use your product but more importantly why they use it a particular way. If the users of your product are requesting what seems to be a simple fix, such as moving a button, perhaps there are greater underlying reasons. So rather than just accepting the request […]

How Are You Getting Your Team on the Same Page?

While developing the topics and workshop leaders for this year’s User Interface 20 Conference in Boston, November 2–4, I realized that a general theme was emerging—getting everyone on the same page about your designs. Here’s how each workshop at UI20 contributes to this theme: Marc Stickdorn’s workshop on Service Design: Creating Delightful Cross-Channel Experiences is about […]

Aligning Your Team with Design Systems and Style Guides

Nathan Curtis, co-founder of EightShapes, has worked with component libraries and style guides for years. He says that when you’re thinking about all the platforms that comprise the totality of an experience, these patterns (such as a sign-in form, or elements like buttons) need to be more broadly applicable. It’s one thing to create the […]

Using Journey Maps to Visualize the Path a Customer Takes

Communication is at the heart of service design and Marc Stickdorn knows the core of it is getting everyone on the same page. He says that the importance of this lies in the fact that customer experiences sometimes aren’t tangible—a user or customer could be experiencing an internal event. It’s important to understand how different […]

Help Designers and Developers Learn to Understand Each Other

The notion of being a “designer who can code” has been a prevalent topic in recent years. One of the greatest benefits of using CSS is speaking the same language as your developers. Having this common language aids in creating a more collaborative feel to conversations with developers versus dictating to them what to do. Being […]

Erika Hall – Cultivating Shared Understanding from Collaborative User Research

Traditionally, user research has taken on more of a scientific identity. You would do usability testing and research, take a ton of notes, and then compile all of your findings into a report. The effectiveness of that research depended on whether anyone read the report, and then if they could do anything actionable with that data.

Nathan Curtis – Building Scalable Design Systems and Style Guides

The expansion of the web past a desktop-based world into more of a multi-device ecosystem has caused organizations to re-evaluate almost everything they do. Style guides have had to grow to accommodate this new reality of multiple screens sizes and resolutions. When you start incorporating the multitude of products across devices and all the people working on them, organizations are forced to think more “systematically.”

UIE Newsletter: Preparing Organizations to Become Design-Infused

In this week’s UIE newsletter, I define a design-infused organization as one where every decision is made with design at the forefront. Here’s an excerpt from the article: It takes a long time to become a design-infused organization. Many have yet to make the transition. Some organizations are approaching it. These organizations value design enough […]