Archive for the 'Design Strategy' topic

Differentiating with Design

In this week’s article we reprint an excerpt from Poornima Vijayashanker’s book “How to Transform Ideas into Software Products” on using design to create product differentiation. Here’s an excerpt from the article: We know the impact design has on a user’s experience and a product’s adoption. But many product designers don’t realize that design can also be […]

UIE Article: A Design System isn’t a Project. It’s a Product, Serving Products.

This week, we present an article written by Nathan Curtis encouraging designers and product managers to think of their design systems as the first step to delivering actual business value. Here’s an excerpt from the article: Focusing on style guide delivery as the climax is the wrong story to tell. A system isn’t a project […]

UIE Article: Embracing the Medium

In this week’s article, we revisit the challenge of designing for web vs print.  Richard Rutter thinks we should embrace the fluidity of the medium. Here’s an excerpt from the article Where a print designer is all powerful, dictating every aspect of the reading experience, the web designer must know to relinquish control into the […]

Amy Jo Kim – Turbocharge Your Product Design with Game Thinking Live!

You’ve got a groundbreakingly innovative product idea, and you’ve assembled a crack team of designers. You know exactly what you want to do, but you’re unsure of how to do it. Without a framework to drive your product development, it’s Game Over.

Dan Saffer – Practical Creativity Live!

Creativity isn’t just about expressing yourself. It’s also about solving problems by putting disparate pieces together to form a new, unique whole. Practical Creativity fuels the everyday work and once-in-a-lifetime breakthroughs of designers, engineers, and scientists.

Hagan Rivers – Crushing Enterprise App Navigation Issues Live!

The only job of application navigation is to get users to the right screen. Ideally, all of your users should find what they need in 10 seconds or less, and with only a few clicks. But many enterprise app navigation systems fall short. If you’re facing a much-needed nav overhaul and don’t know where to start, it can be overwhelming.

Jared Spool – Beyond the UX Tipping Point Live!

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.

UIE Article: ‘View Full Site’ Must Die

In this week’s article, I advocate for the death of the ‘View Full Site’ link at the bottom of mobile (M Dot) pages. Here’s an excerpt from the article We provide the escape hatch because the M Dot’s experience isn’t complete. The M Dot site can’t have what the users need, because we’ve intentionally crippled it. […]

Richard Banfield – Your Product Idea is Great, But Who Cares? Live!

Products and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doubt and risk, and prepare you for whatever comes your way.

UIE Articles: Making Content More Usable for both Designers and the End User

In this week’s article, we reprint an interview between Adam Churchill and Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy. Here’s an excerpt from the article I have to think about the user, so I typically start with a […]