Archive for the 'Design Teams' topic

Emergent Principles: A Rebel Leader’s Secret to Better Team Design Decisions

In this week’s article, I discuss how “emergent principles” can become tools for teams to make tough design decisions. Here’s an excerpt from the article: …The principles came about as the team was learning, often deep in the middle of their projects. The list of principles was growing and the teams were embracing each one. […]

Getting a Clue: Journey Mapping and the Rashomon Effect

We often talk in terms of silos in organizations, where information isn’t readily shared and communication leaves something to be desired. Another way to think of a team who is heads- down working on the overall journey is to imagine swim lanes. Each department is so focused on their own part of the experience that they might not be fully aware of each step a user has to go through to complete the journey.

A Proven Method For Showing The Value Of Good UX

In this week’s article I share a four step process for how organizations can translate costs from a poor UX design into a vision for making a great product or service. Here are excerpts from the article: Organizations that aren’t fixated on creating great user experiences are usually saddled with poor user experiences. A great user […]

The Power of Experience Mapping

In this week’s article I tell you about how experience maps can help you understand customer problems. Here’s an excerpt from the article: When someone influences the experience of the user, they, in that moment, become a user experience designer. Their influence may not be positive. Their knowledge of UX design principles may be small, even non-existent. Yet, […]

UX Metrics: Identify Trackable Footprints and Avoid the Woozles

In this week’s article I tell you about Woozle Hunting, the ongoing pursuit to find key UX metrics. Here’s an excerpt from the article: As I watch teams struggling to identify key UX metrics, I sometimes think they are behaving like Pooh and Piglet as they stroll through the 100-Acre Woods. The teams are hunting for a measure […]

Misconceptions about Collaboration

This week, we revisit an article by Dan Brown. Here’s an excerpt from the article: There are three ways in which people misunderstand collaboration: They oversimplify what it is. They believe it to be ineffective and inefficient. They focus on the wrong aspect of it. Collaboration is far more complex than they realize, far more […]

Documenting Design Discovery

In this week’s article Dan Brown tells us about discovery’s six assertions, as well as gives us great tips for creating discovery documents. Here’s an excerpt from the article: Thinking about discovery outcomes in terms of assertions focuses on the point of the artifacts you’re making. A wireframe represents the structure of a page or screen, […]

The Salesforce Team Model for Scaling a Design System

In this week’s article Jina Bolton tells us about the model Salesforce uses for creating design systems. Here’s an excerpt from the article: I believe that even the best systems need human guidance to succeed and survive. For us, that means helping and empowering designers to produce high-quality, brand-aligned, system-minded work. Part of my job is to […]

The KJ-Technique: A Group Process for Establishing Priorities

This week, we revisit my article on using the KJ Method to help groups establish priorities. Here’s an excerpt from the article: In design, our resources are limited. Priorities become a necessity. We need to ensure we are working on the most important parts of the problem. How do we assess what is most important? For this, we’ve […]

Getting The Most Out Of Subject Matter Experts

This week I discuss ways to more effectively utilize Subject Matter Experts (SMEs) in design teams. Here’s an excerpt from the  article: Subject Matter Experts (also known as SMEs) can deliver great insight into how users work and what designs would be best for them. Unfortunately, we often don’t use them to their fullest. While we bring […]