Archive for the 'Design' topic

Guide your users to informed decisions

We use visual models all the time to make sense of information, scribbled on napkins and in notebooks, spread out across charts and graphics, and in the mapping of user experiences. Some templates for this kind of modeling are effective, while others seem to breed more confusion and complexity than they intend. How do we […]

Designing for Cognition

How we perceive information, absorb and make sense out of it, is influenced by a myriad of factors, from typeface and size to iconography, presentation, and context. Our brains seek out patterns and narratives. We make visual associations that are based on our experiences, and that influence how we understand what we see. In 2018, […]

Effective Remote Design

In this week’s article Jim Kalbach talks about increasingly remote workspaces and how companies are managing and benefiting from remote work. We spend a lot of time and energy maintaining our office buildings. Getting our physical workspaces in order is important for productive work and effective collaboration. Why don’t we spend as much effort configuring our digital workplaces? The remote […]

Design Studios, When Done Well, Change Organizations For The Better

In this week’s article I discuss how design studios have the power to change your organization for the better. Here’s an excerpt from the article: We can see the day-to-day chaotic hustle-bustle of our projects. Yet, it’s hard to see the change we’re creating in our organizations. When we take a step back, we can see […]

What Makes a Design Seem ‘Intuitive’?

In this week’s article I discuss what makes a design intuitive. Here’s an excerpt for you: The biggest challenge in making a design seem intuitive to users is learning where the current and target knowledge points are. What do users already know and what do they need to know? To build intuitive interfaces, answering these […]

A Typical UX Team of One Job Description

In this week’s article Leah Buley discusses how to spot a UX team-of-one in job listings. Here’s an excerpt for you: This may point to a lack of awareness about the processes and people involved in user experience work. Some user experience professionals do include graphic design in their arsenal of tools, but many do […]

Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)

In this week’s article, I discuss the implications of the Net Promoter Score (NPS) and why it shouldn’t be used. Here’s an excerpt for you: One of the crazier things about the Net Promoter Score is how it’s calculated. The inputs come from a simple survey. Respondents are asked a single question: How likely are […]

Measure what matters

We gather data to determine the direction and assess the value of what we create. Every business, and client, has a specific approach to the way they define success. How many subscribers do you have? What is the customer retention rate? How many unique visits, and downloads? What is the time on site, the bounce […]

UX Metrics: Identify Trackable Footprints and Avoid the Woozles

In this week’s article I discuss how to capture key UX metrics. Here’s an excerpt for you: Teams often start with the metrics that come out of the box. Tools like Google Analytics come with metrics that have important sounding names, like Unique Visitors, Bounce Rate, and Time on Page. However, most teams quickly realize these […]

Promise, Vision, Scenario, and User Stories

In this week’s article I discuss how to to deliver the right promises to your users. Here’s an excerpt from the article: People like to share their stories with me. Lately, many of these stories have been about their experiences on recent United Airlines flights. I’ve become a bit of a magnet for United Airlines stories. […]