Archive for the 'Design' topic

UIE Article: Designing without a Designer

In today’s article, I discuss how designers can benefit your team in more ways than just delivering a design. Here’s an excerpt from the article: Those folks who learn how to do a good enough job have become consciously competent. They can make good results happen most of the time, though they often don’t know […]

UIE Article: The $300 Million Button

In today’s article, I tell a story about a client who found a way to dramatically increase their e-commerce site’s revenues with a couple of simple changes. While the story is interesting, the story-behind-the-story is just as interesting. The client had hired us because they were concerned about checkout-process abandonment. Their analytics were showing a 13% […]

UIE Article: Content and Design Are Inseparable Work Partners

It’s not uncommon within organizations that web site content is treated differently and separately from the web site design process. Yet the users do not separate the two and see it as one experience. When the content and design process are not done hand-in-hand, poor user experiences is often the result. Today we re-print an […]

How Are You Getting Your Team on the Same Page?

While developing the topics and workshop leaders for this year’s User Interface 20 Conference in Boston, November 2–4, I realized that a general theme was emerging—getting everyone on the same page about your designs. Here’s how each workshop at UI20 contributes to this theme: Marc Stickdorn’s workshop on Service Design: Creating Delightful Cross-Channel Experiences is about […]

Modern Layouts: Getting Out of Our Ruts – Jen Simmons’ October 15 Virtual Seminar

We’re in a rut. Web design solves problem by mirroring what’s always been done. This means reusing the same layouts again and again. And again. But it doesn’t have to be this way! In Modern Layouts: Getting Out of Our Ruts, Jen Simmons rallies web professionals to take a fresh approach. Attend this seminar if you want to: […]

Using Journey Maps to Visualize the Path a Customer Takes

Communication is at the heart of service design and Marc Stickdorn knows the core of it is getting everyone on the same page. He says that the importance of this lies in the fact that customer experiences sometimes aren’t tangible—a user or customer could be experiencing an internal event. It’s important to understand how different […]

It All Comes down to Aligning Your Organization

If you don’t understand how users are interacting with your product or service, you don’t know what to design for. But how, as a team, do you come to that understanding? Telling the story of a user’s journey highlights areas where you’re right on point and where you’re missing the mark. And it’s a great […]

Help Designers and Developers Learn to Understand Each Other

The notion of being a “designer who can code” has been a prevalent topic in recent years. One of the greatest benefits of using CSS is speaking the same language as your developers. Having this common language aids in creating a more collaborative feel to conversations with developers versus dictating to them what to do. Being […]

Your Boss is Talking About You

Setting: Ping! A high priority email comes in from your boss When: December, 2015 Hello there, What a difference you’ve made to our team. I’m super impressed with what you learned and brought back to us from the User Interface 20 Conference in Boston. It was just this past November and already you’ve put what […]

UIE Article: Team Models for Scaling a Design System

In this week’s article, Nathan Curtis investigates different variants of centralizing and federating decision making around a design system. Here’s an excerpt from the article: Now, more designers code. Now, more developers design. Product managers have their hands dirty with everything. They all work tribally in teams spread throughout an enterprise. You can’t legitimately tell […]