Is Design Metrically Opposed?

Video Transcript | Presentation Slides

In this presentation, Jared shares:

  • What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
  • Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
  • Why asking, ”Would you recommend this?“ isn’t an ideal way to measure brand engagement