Archive for the 'Design' topic

UIE Article: Jedi Designer Tricks for Exploring Multiple Variations

In today’s article, I discuss the advantages of multiple design variations. Here’s an excerpt from the article: Pushing beyond the obvious alternatives is what Chris calls “leaving the comfort zone.” Sometimes, by giving ourselves a little time and space, we can find additional variations that didn’t suggest themselves immediately, and these can have elements which are better than […]

UIE Article: Extraordinarily Radical Redesign Strategies

In today’s article, I discuss three radical redesign approach strategies. Here’s an excerpt from the article: It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the years mastering your current design, […]

UXImmersion: Interactions – Get Exposed To The Newest Interaction Design Practices.

Interaction design has never been more important. New practices and techniques meet theory and expertise at the UX Immersion: Interactions conference in San Diego, CA, April 18–20, 2016. Move beyond inspiration and immerse yourself. Six industry leaders teach master-grade workshops on groundbreaking interaction design skills you won’t find anywhere else plus a keynote from me. […]

UX Advantage: Infusing Design Into Our Organizations

Organizations need to approach every problem and decision from a design viewpoint. Jared connects the UX Advantage themes together to form a framework for how we tackle the amazing challenges ahead of us.

UIE Article: Designing without a Designer

In today’s article, I discuss how designers can benefit your team in more ways than just delivering a design. Here’s an excerpt from the article: Those folks who learn how to do a good enough job have become consciously competent. They can make good results happen most of the time, though they often don’t know […]

UIE Article: The $300 Million Button

In today’s article, I tell a story about a client who found a way to dramatically increase their e-commerce site’s revenues with a couple of simple changes. While the story is interesting, the story-behind-the-story is just as interesting. The client had hired us because they were concerned about checkout-process abandonment. Their analytics were showing a 13% […]

UIE Article: Content and Design Are Inseparable Work Partners

It’s not uncommon within organizations that web site content is treated differently and separately from the web site design process. Yet the users do not separate the two and see it as one experience. When the content and design process are not done hand-in-hand, poor user experiences is often the result. Today we re-print an […]

How Are You Getting Your Team on the Same Page?

While developing the topics and workshop leaders for this year’s User Interface 20 Conference in Boston, November 2–4, I realized that a general theme was emerging—getting everyone on the same page about your designs. Here’s how each workshop at UI20 contributes to this theme: Marc Stickdorn’s workshop on Service Design: Creating Delightful Cross-Channel Experiences is about […]

Modern Layouts: Getting Out of Our Ruts – Jen Simmons’ October 15 Virtual Seminar

We’re in a rut. Web design solves problem by mirroring what’s always been done. This means reusing the same layouts again and again. And again. But it doesn’t have to be this way! In Modern Layouts: Getting Out of Our Ruts, Jen Simmons rallies web professionals to take a fresh approach. Attend this seminar if you want to: […]

Using Journey Maps to Visualize the Path a Customer Takes

Communication is at the heart of service design and Marc Stickdorn knows the core of it is getting everyone on the same page. He says that the importance of this lies in the fact that customer experiences sometimes aren’t tangible—a user or customer could be experiencing an internal event. It’s important to understand how different […]