Archive for the 'Events' topic

The Back Up Question: Defining a Project’s ‘Good Enough’

In this week’s article, I discuss the challenges stakeholder’s users face and how to find answers to those issues. Here’s an excerpt from the  article: It would be great if we didn’t have to ask the question. If our stakeholders and clients showed up at our door with a clear description of the problem, we […]

Build scalable design systems

Design Systems are critical tools for organizations to use to create a cohesive brand experience across products, devices, and platforms. They also allow teams to work more efficiently and quickly. However, the structure and maintenance of the Design System you create will determine its ultimate success. Your Design System should be a living system that is […]

Align Teams And Persuade Stakeholders With Story

Integrate Storytelling into Your UX Practices The stories we tell in our work are drawn from real data, real people. They are not based on fanciful, anecdotal collections of assumptions. We learn about the why of our customer’s behaviors by doing the hard work, like the many varieties of qualitative research we use, including interviews, ethnographic […]

Put Your Money Where Your Maps Are

Drop the buzzwords that prevent user engagement The boundaries between our offline and online worlds have blurred. The connective tissue between them is the liminal space we explore when we map out customer journeys. Why is it important for us to have a deep understanding of our customer’s behavior? Because the customer experience, explains UI22 workshop leader […]

When “I Don’t Know” Is The Most Powerful Thing You Can Say

Inject Innovative Techniques into Your Design Process Design Sprints have, perhaps, a less publicized but high value outcome, in addition to providing an effective model to rapidly test and prototype products. Sprints afford an opportunity to level the playing field of ideas. At the start of a sprint, all ideas are put forth to be tested […]

Service Design Thinking

This week were are taking a look back at Marc Stickdorn’s article on Service Design Thinking. Here’s an excerpt from the article: Service Design or Design Thinking is often linked with terms, such as innovation (process), change, and improvement. How can Service Design Thinking be integrated in an organization as a mean of change? Service Design became […]

Reduce Chaos through Structure and Processes

Reduce Chaos through Structure and Processes A living design system will save your business money and allow your team to work more productively and cohesively across business units. To sustain your design system, teams need to be invested in its creation and maintenance, and to be communicating and sharing their work across the products and experiences that […]

Create a Cohesive Customer Experience

Designing the Customer Experience Our understanding of customers—their behaviors and needs—has grown more sophisticated, because the experiences we design demand it. Our customers routinely dip in and out of contact with our products, both offline and online. They reach across channels to contact us, to share their experiences. They fall short of converting at points along […]

Making Sense of Any Mess

Making Sense of Any Mess We’ve seen the following words sprouting across interfaces before, sometimes across a single website: Become a Member! Partner With Us! Join Us! Get Involved! Volunteer! Make a Gift! Donate! What is the distinction between a member and a partner, getting involved and volunteering, gifting and donating? It’s not uncommon for businesses […]

Empathy as a Service: Applying Service Design to the Homelessness Issue

Empathy as a Service: Applying Service Design to the Homelessness Issue Empathy. It’s an unavoidable word in the world of user experience design. Too often it is applied to designs in too narrow a fashion. Your empathy should come from the problem your design is solving, not measured in the level of frustration or delight experienced […]