Archive for the 'Events' topic

How Are You Getting Your Team on the Same Page?

While developing the topics and workshop leaders for this year’s User Interface 20 Conference in Boston, November 2–4, I realized that a general theme was emerging—getting everyone on the same page about your designs. Here’s how each workshop at UI20 contributes to this theme: Marc Stickdorn’s workshop on Service Design: Creating Delightful Cross-Channel Experiences is about […]

Using Journey Maps to Visualize the Path a Customer Takes

Communication is at the heart of service design and Marc Stickdorn knows the core of it is getting everyone on the same page. He says that the importance of this lies in the fact that customer experiences sometimes aren’t tangible—a user or customer could be experiencing an internal event. It’s important to understand how different […]

It All Comes down to Aligning Your Organization

If you don’t understand how users are interacting with your product or service, you don’t know what to design for. But how, as a team, do you come to that understanding? Telling the story of a user’s journey highlights areas where you’re right on point and where you’re missing the mark. And it’s a great […]

Help Designers and Developers Learn to Understand Each Other

The notion of being a “designer who can code” has been a prevalent topic in recent years. One of the greatest benefits of using CSS is speaking the same language as your developers. Having this common language aids in creating a more collaborative feel to conversations with developers versus dictating to them what to do. Being […]

Your Boss is Talking About You

Setting: Ping! A high priority email comes in from your boss When: December, 2015 Hello there, What a difference you’ve made to our team. I’m super impressed with what you learned and brought back to us from the User Interface 20 Conference in Boston. It was just this past November and already you’ve put what […]

Testing Versions of Your Content Might Be the Missing Link for a Useful Design.

Usability in products and websites is what most organizations strive for. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. If your content works, it goes a long way toward improving your […]

Stop Doing Survey Research

Recently, Erika Hall published the article On Surveys where she emphasized the danger of using surveys as a research tool. She suggested that they’re often misunderstood and misused and frequently poorly done. Here’s an excerpt from her article: In my opinion it’s much much harder to write a good survey than to conduct good qualitative user research. […]

What’s the Minimum Viable Product to Design for Success?

Lean UX focuses on research and the minimum viable product. Getting your product in front of customers early in the process lets you test any hypotheses you have about both the product and your customer base. Uncovering misconceptions up front allows you to iterate and pivot to arrive not just at the best design, but […]

UI20: You Need to Solve Problems, Not Build Features

Recently, I published an article on a novel concept that Bruce McCarthy shared with me: Themes. Themes are an alternative for features. Instead of promising to build a specific feature, the team commits to solving a specific customer problem. Here’s an excerpt: Part of solving a customer’s problem is making sure you don’t make it worse. […]

Erika Hall – Cultivating Shared Understanding from Collaborative User Research

Traditionally, user research has taken on more of a scientific identity. You would do usability testing and research, take a ton of notes, and then compile all of your findings into a report. The effectiveness of that research depended on whether anyone read the report, and then if they could do anything actionable with that data.