Archive for the 'Events' topic

Measure what matters

We gather data to determine the direction and assess the value of what we create. Every business, and client, has a specific approach to the way they define success. How many subscribers do you have? What is the customer retention rate? How many unique visits, and downloads? What is the time on site, the bounce […]

Communicating With Design

Design influences behavior by guiding and motivating people to do something, to take an action, or, by contrast, slowing them down. Some design choices create unintended negative experiences by creating a type of friction for the user: a complicated checkout process, an even more complicated password retrieval workflow. Alternatively, we create a more positive brand of […]

Designing for Cognition

How we perceive information, absorb and make sense out of it, is influenced by a myriad of factors, from typeface and size to iconography, presentation, and context. Our brains seek out patterns and narratives. We make visual associations that are based on our experiences, and that influence how we understand what we see. In 2018, […]

Embrace good ideas from every part of your team

The search for the right solution to a problem evolves out of the way we think about it: How decisions are made to meet specific goals and objectives, and why we made them. With critique, designers are able to explain the thinking behind the choices they’ve made and get feedback on those choices. It can […]

A Typical UX Team of One Job Description

In this week’s article Leah Buley discusses how to spot a UX team-of-one in job listings. Here’s an excerpt for you: This may point to a lack of awareness about the processes and people involved in user experience work. Some user experience professionals do include graphic design in their arsenal of tools, but many do […]

Measure what matters

We gather data to determine the direction and assess the value of what we create. Every business, and client, has a specific approach to the way they define success. How many subscribers do you have? What is the customer retention rate? How many unique visits, and downloads? What is the time on site, the bounce […]

UX Metrics: Identify Trackable Footprints and Avoid the Woozles

In this week’s article I discuss how to capture key UX metrics. Here’s an excerpt for you: Teams often start with the metrics that come out of the box. Tools like Google Analytics come with metrics that have important sounding names, like Unique Visitors, Bounce Rate, and Time on Page. However, most teams quickly realize these […]

The Back Up Question: Defining a Project’s ‘Good Enough’

In this week’s article, I discuss the challenges stakeholder’s users face and how to find answers to those issues. Here’s an excerpt from the  article: It would be great if we didn’t have to ask the question. If our stakeholders and clients showed up at our door with a clear description of the problem, we […]

Build scalable design systems

Design Systems are critical tools for organizations to use to create a cohesive brand experience across products, devices, and platforms. They also allow teams to work more efficiently and quickly. However, the structure and maintenance of the Design System you create will determine its ultimate success. Your Design System should be a living system that is […]

Align Teams And Persuade Stakeholders With Story

Integrate Storytelling into Your UX Practices The stories we tell in our work are drawn from real data, real people. They are not based on fanciful, anecdotal collections of assumptions. We learn about the why of our customer’s behaviors by doing the hard work, like the many varieties of qualitative research we use, including interviews, ethnographic […]