Archive for the 'Experience Design' topic

Getting a Clue: Journey Mapping and the Rashomon Effect

We often talk in terms of silos in organizations, where information isn’t readily shared and communication leaves something to be desired. Another way to think of a team who is heads- down working on the overall journey is to imagine swim lanes. Each department is so focused on their own part of the experience that they might not be fully aware of each step a user has to go through to complete the journey.

Sticky Situations and Unexpected Solutions — Lean UX Outside the Lab

Sometimes, the world of user experience design requires creative solutions. There are numerous methodologies and an even greater number of myths about where and when they are supposed to be used. Lean UX is one such process that is associated mostly with startups and very early stage projects.

But what if you were to apply Lean UX to an existing site? And what if that site was a multinational industry-leader with millions of users?

What is Good Product Strategy?

This week’s article is on the topic of product strategy by Melissa Perri, where she discusses how product initiatives can solve your customer’s problems and reach your business objectives. Here’s an excerpt from the article: Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. […]

Building Products with Story

In this week’s article Donna Lichaw discusses how story can be thought of as a tool to enhance experience. Here’s an excerpt from the article: What’s great about story and its underlying structure is that it provides you with a framework—a formula, if you will—for turning your customers into heroes. Plot points, high points, and all. […]

Spirits, Claws, and Analytics — A study in superstition and science

The innate problem with analytics packages is they tell you if something is happening but not why. With the sheer number of numbers that you can look it, it can be hard to determine if something is even important. If it’s tracked, it must be important, right?

Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater context and insight.

Your Job Ad: The Start of a Great Hiring Experience

In this week’s article I share how to hire the best and brightest designers you can. Here’s an excerpt from the article: For most organizations, hiring falls under what we’d call unintentional design. People in distant parts of the organization who have nothing to do with the new position are the ones who create the hiring […]

The Power of Experience Mapping

In this week’s article I tell you about how experience maps can help you understand customer problems. Here’s an excerpt from the article: When someone influences the experience of the user, they, in that moment, become a user experience designer. Their influence may not be positive. Their knowledge of UX design principles may be small, even non-existent. Yet, […]

UIE Podcasts: Redesigning an Enterprise App to Battle the Clutter Tax

If we keep adding functionality, we start to clutter our enterprise application’s design. That clutter can create a substantial burden on the user while obscuring the functionality we want them to use.

UIE Article: Measure Customer Experience Design And Make It Accountable

This week, we have an article from Jeffrey Eisenberg on making buyer legends measurable and accountable. Here’s an excerpt from the article: Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from any other business-storytelling and customer experience methodologies. A Buyer Legend is not a […]

The Right Way to Train the Wrong Way to Research – UI Conference Podcast

When we’re training teams on our design methods, what we perceive as ‘proper’ may in fact become a hinderance. Our dogmatic approach to our processes may prevent people from ever employing the techniques. Is it better to do it the right way, or to teach a wrong way that will get the job done?