In this week’s article I discuss if a native mobile app is necessary. Here’s an excerpt from the article: The big problem with a mobile strategy approach is it sends a message to everyone that mobile is somehow different from the kiosk, the desktop, and the customer agent. That it requires a special team, often in […]

In this week’s article we reprint an article where I talk about changing your sites at an adaptable rate. Here’s an excerpt from the article: The employees had become accustomed to the intranet and knew how to find the things they needed. Even when an employee couldn’t find something, there was always someone within earshot […]

In this week’s article I talk about how to evaluate microinteractions. Here’s an excerpt from the article: Session timeouts are commonplace, an artifact of how poorly our digital world integrates with our real world. If our laptops could accurately tell that someone else has sat in front of it, we could better protect our users […]

In today’s article, I discuss how to circumvent an unnecessary executive redesign. Here’s an excerpt from the article: Teams who have regular opportunities to meet with, talk to, and most importantly, observe their users turn out better designs. We’ve found if team members spend two hours every six weeks watching their users, they bring that knowledge to their design […]

In today’s article, I discuss three radical redesign approach strategies. Here’s an excerpt from the article: It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the years mastering your current design, […]

Over the past year we published more than 35 articles. Here are 6 of our favorites in no particular order: What Makes an Experience Seem Innovative? There are so many better things we could be doing with our time than standing in line. But if we step out of the line, we lose our opportunity […]

In this week’s UIEtips, I discuss the five most common pitfalls of prototyping. Here’s an excerpt from the article: Prototypes are a fabulous way to exploring ideas with a team. They shorten the time between “This is what we’re thinking…” and “Oh, I get it.” In our work with design teams, we see a lot […]

In this week’s UIEtips Jared M. Spool discusses three radical redesign approach strategies. Here’s an excerpt from the article It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the […]

If we take the post written by Google UX Researcher Aaron Sedley as Google’s philosophy on why users get upset at design changes, then we can easily understand why users get upset when Google makes changes to their design. From what we know about how users think about the designs they are using, it’s clear […]

A few weeks ago, I wrote about the Four Stages of Competence. These four stages are unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. As someone learns and adapts to your design, they are working their way through the stages. The ultimate is the user who is unconsciously competent — they can seemingly move […]