Archive for the 'Social Design' topic

UIEtips: Tone and Voice – Showing Your Users That You Care

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone […]

Erin Malone – Choosing, Designing, and Implementing Ratings & Reviews

Reputation is everything. On sites where users can rate and review products or services, the result is, well, reputation. But a problem can arise when ratings aren’t accompanied by a qualifying review. A user could have had a negative experience with service or shipping but the product itself could be stellar.

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase. How these […]

Socially-Transmitted Functionality

Pull-to-Refresh is all the rage in mobile apps. Take something like the Twitter client. In the timeline, if you want to see if any new messages have been posted, you pull down on the list with your thumb, then release. The gesture signals the app to check with Twitter’s servers to see if anything new […]

Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions Live!

Analyzing data is a great way to make design decisions. But when your analytics log contains billions of clicks, how do you distinguish which ones you should use in forming those decisions? Users’ behavior and activity can provide you with great information and insights. But when do you look to that and when do you trust your own instincts? Julie Zhuo discusses Facebook’s design process.

SpoolCast: Sharing Stories as Data: Building PatientsLikeMe’s Community – Q&A with Kate Brigham

Kate Brigham is the Patient Experience Manager at PatientsLikeMe. Rather than focusing solely on forums and discussion, she has helped create an environment that encourages sharing amongst the patients. In this podcast, Kate talks to Jared Spool about how PatientsLikeMe uses data visualizations to help create the level of understanding within the community.

UIEtips: Part 2 – Playing Hard to Get – Using Scarcity to Influence Behavior

One thing I love about my neighborhood grocery store is how they have a little demonstration area where they feature different food items each week. Often times they’ll cook the items up in a little, easy-to-make recipe that’s quite tasty. More often than not, I’ll end up buying whatever they’re demoing. The grocer is definitely […]

UIEtips: Playing Hard to Get – Using Scarcity to Influence Behavior – Part 1

Here in the northeast United States, we rely on the French Toast Alert System. This is how local, state, and federal emergency officials communicate the severity of an oncoming snowstorm. The alert system tells us how quickly we should get to the supermarket before all the eggs, milk, and bread run out. The thinking is […]

SpoolCast: Stephen Anderson’s Designing Seductive Business Apps: Live!

It’s becoming common to see behavioral cues in everyday web applications. Stephen Anderson is the first person we think of when it comes to these kinds of interactions. Stephen is an independent consultant and creator of the Mental Notes, a set of reference cards with design insights from the world of psychology.

Stephen is one of the most popular speakers at the Web App Masters Tour and we want to share a sample of his talk, Designing Seductive Business Apps.

Userability Podcast # 15 – Going Social

It seems we’ve failed to offend our international audience sufficiently, so this week we’ll try again by chatting with Jay Vidyarthi, a designer hailing form Montréal, Québec, Canada. Jay is working on a project with social design aspects. He’s helping design a site where the goal is to build “an involved and contributing community of users.” He wants to know if there are any user experience techniques to encourage participation.