Archive for the 'Success Stories' topic

Marriott Courtyard: Lobby Prototyping

Mark Hurst interviewed Brian King, VP & Global Brand Manager for Courtyard by Marriott about the new design of their hotels. It’s a great read, talking about how you revitalize a cash-cow business by creating a great experience. One of Brian’s comments jumped out at me: We took our knowledge and created, in a warehouse […]

SpoolCast: The Web as a Conversation

Ginny Redish joins us to discuss why the web should act like a telephone conversation between you and your customers.

SpoolCast: Comps vs. Code Followup

A couple of weeks ago we held a UIE Virtual Seminar with Ethan
Marcotte from Happy Cog West, a designer of beautiful websites. As
always, we had a number of excellent questions from the live
audience that we couldn’t attend to during the seminar, so Adam
Churchill got together with Ethan to record this podcast and cover a
number of those remaining questions.

Presentation: Revealing Design Treasures from the Amazon

Slideshare presentation: On its surface, just seems like a large e-commerce site, albeit a successful one. Its design isn’t flashy, nor is it much to write home about. But deep within its pages are hidden secrets — secrets that every designer should know about.

SpoolCast: Company Culture Meets Customer Experience with Brian Kalma

This week I wanted to share my interview with Brian Kalma, Director of User Experience and Web Strategy for darling of Internet retail, In case you’ve somehow missed out on their meteoric rise to top of online retail, now conducting over a billion dollars in sales a year, you’re in for a treat.

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

A few weeks back, I wrote about how changing a button increased a major e-commerce site’s revenue by $300 million dollars. The article quickly became one of the most popular articles we’ve ever published. People love the fact that a small design change could be linked to a huge increase in revenues. It’s the ultimate […]

SpoolCast: Roughing it with Interactive Prototypes

Planning documents for web app projects are often overlooked, despite their importance in the success of the product. James Box and Richard Rutter of Clearleft share their successful process of creating rough interactive prototypes for clients when creating web applications.

UIE Roadshow: Secrets Behind Designing Great User Experiences

UIE is excited to announce our new UIE Roadshow: Secrets Behind Designing Great User Experiences, a full-day workshop, based on 10 years of UIE’s extensive research, that will deliver new insights and inspire your team to create the best user experiences.  This winter, we’re taking this workshop on the road to: Portland, OR on Tuesday, February 17, 2009  […]

UIEtips: The $300 Million Button

In today’s UIEtips, I tell a story about a client who found a way to dramatically increase their e-commerce site’s revenues with a couple of simple changes. While the story is interesting, the story-behind-the-story is just as interesting. The client had hired us because they were concerned about checkout-process abandonment. Their analytics were showing a […]

Moving to Support Downstream Users

Many of our clients are in the business of designing tools for their users to build great things for a wider audience. These range from mapping tools to pattern libraries. Naturally, our clients’ teams start by focusing on their direct audience. They look to make the best experience for these folks, to make creations come […]