Archive for the 'UIE' topic

Content and Design Are Inseparable Work Partners

In this week’s article I talk about the relationship between content and design. Here’s an excerpt from the article: The new thinking is that content creation and management cannot be a separate endeavor from design creation and management. That we need to inseparably integrate the two, structurally and organizationally, to create great experiences. For a […]

Usability Testing Delivers More Value Before You’ve Changed Your Design

In this week’s article I talk about Usability Testing. Here’s an excerpt from the article: Your research should be open ended. You should not assume the team understands how users are really using the design today. Instead, your research should explore what’s happening in the real world. Ideally, you’ll look at both new and existing […]

Beans and Noses

In this week’s article I talk about dealing with difficult clients. Here’s an excerpt from the article: I’m sure you run into them all the time. You’re in a room and someone with power has decided to do something that just doesn’t make sense. You’ve tried logic. You’ve tried rational discourse. Yet, they are intent. […]

What is Good Product Strategy?

In this week’s article Melissa Perri talks about good product strategy. Here’s an excerpt from the article: Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers. Product Strategy emerges from experimentation towards a goal. Initiatives around features, […]

Last chance to register for the best UX event of 2018

Hello, This week is your last chance to register for the best UX event of 2018. ​UX Immersion:Interactions in ​Newport Beach, ​CA​, March​ 5—7. Aside from it being the best conference experience you’ll have this year, here’s​ six other reasons to​​​ register today: Two Day-long Workshops: Choose two fantastic interactive workshops to practice new techniques and strengthen your […]

Measure what matters

We gather data to determine the direction and assess the value of what we create. Every business, and client, has a specific approach to the way they define success. How many subscribers do you have? What is the customer retention rate? How many unique visits, and downloads? What is the time on site, the bounce […]

The Next Step in Eliminating Bad Design: Hiring Great UX Designers

In this week’s article I talk about hiring UX Designers. Here’s an excerpt from the article: We have an audacious 100-year mission: Eliminate all the bad design from the world. It started 30 years ago with what was then User Interface Engineering (which became UIE and is now Center Centre/UIE). Back then, we saw the immense frustration caused […]

Guide your users to informed decisions

We use visual models all the time to make sense of information, scribbled on napkins and in notebooks, spread out across charts and graphics, and in the mapping of user experiences. Some templates for this kind of modeling are effective, while others seem to breed more confusion and complexity than they intend. How do we […]

Get A Better UX Metric From Your NPS Survey Data

In this week’s article I expand on my analysis of the Net Promoter Score. Here’s an excerpt from the article: A few weeks ago, I wrote a somewhat controversial analysis of Net Promoter Score, a business metric employed in many organizations. Many who were critical of my article stated they thought I should’ve provided a replacement […]

Communicating With Design

Design influences behavior by guiding and motivating people to do something, to take an action, or, by contrast, slowing them down. Some design choices create unintended negative experiences by creating a type of friction for the user: a complicated checkout process, an even more complicated password retrieval workflow. Alternatively, we create a more positive brand of […]