Archive for the 'Uncategorized' topic

Jumpstart Your Design Projects With An Effective Discovery Process

Before your team can identify innovative solutions, they need to truly understand the problems they’re solving. The discovery process—gathering information, processing information, exploring ideas, and focusing on a plan—will get your team ready. You’ll want to spend the day with Dan in his workshop to see how to do these critical skills and more: Frame the design […]

Don’t Blow It – Register Now at the Lowest Rate for UI21

Register for UI21 before the 8/12 Rate Increase and Save Your Money Save money and guarantee a spot in the workshops of your choice. Register today for the User Interface 21 Conference, October 31 – November 2, 2016, in Boston. Don’t wait because the lowest rate of $1,675 disappears on Friday, August 12. Choose from these full-day workshops: […]

UIE Article: Content Marketing Sustains the Conversation

This week, we reprint an article written by Ahava Leibtag that examines the importance of content marketing when competing for the audience’s attention. Here’s an excerpt from the article: Content marketing centers on the idea of having a conversation—the natural give and take that happens when people communicate. It is the difference between saying, “Buy […]

UIE Article: Service Design Thinking

This week, we present an article written by Marc Stickdorn on Service Design Thinking, and what it means to design physical products and services using the process. Here’s an excerpt from the article Service Design became more and more popular over the last years. Service Design refers to innovating both tangible products and services and […]

UIE Article: Preparing Organizations to Become Design-Infused

In this week’s article, I recount what is takes to become a design-infused organization. Here’s an excerpt from the article Becoming a design-infused organization is the next level of maturity. These organizations realize that everything affects the users’ experience. If the technology is chosen poorly, the user will be frustrated by poor performance or limited […]

UIE Article: Group Improvisation

This week we reprint an article from Ben Callahan who shares his thoughts on what makes a great team. Here’s an excerpt from the article: If you read through the Kind of Blue liner notes [by Miles Davis] written by pianist Bill Evans, you’ll come across this quote: “Group improvisation is a challenge. Aside from the weighty […]

UIE Article: ‘View Full Site’ Must Die

In this week’s article, I advocate for the death of the ‘View Full Site’ link at the bottom of mobile (M Dot) pages. Here’s an excerpt from the article We provide the escape hatch because the M Dot’s experience isn’t complete. The M Dot site can’t have what the users need, because we’ve intentionally crippled it. […]

UIE Article: In Defense of Lorem Ipsum

In this week’s article, we reprint an article by Karen McGrane where she argues you should use Lorem Ispum despite descent from some prominent figures in the UX community. Here’s an excerpt from the article I’m a word person, okay? I start with the content, and design around it. I often show draft copy in […]

The Three Reasons Why Your Visitors Don’t Convert

This week, we reprint an article from Laura Klein that addresses three reasons why your visitors don’t become your customers. Here’s an excerpt, Visitors fail to convert for one of three reasons: They don’t understand what you’re offering them. They don’t want what you’re offering them. They’re not willing to pay what you’re asking for what you’re offering them. […]

Get Real-World UX Strategies in This New Activity-Filled 1½-Day Workshop

Is your organization serious enough about design? Do your products and services need great user experiences to stay competitive? What’s your plan to counter the inevitable resistance to becoming a design-infused organization? Every minute of this 1½-day workshop is about you, your team, and your organization. You’ll evaluate dozens of UX strategy plays to identify the […]