Archive for the 'User Experience' topic

Testing Your Content Is the Missing Link

Typically when we conduct usability tests we watch how a person moves from one task to another. Where do they click? Why did they take that action? But we should also look to see if usability issues are actually understandability problems. That’s one of the topics that Steph Hay and I discussed in a recent podcast, […]

UIE Article: The $300 Million Button

In today’s article, I tell a story about a client who found a way to dramatically increase their e-commerce site’s revenues with a couple of simple changes. While the story is interesting, the story-behind-the-story is just as interesting. The client had hired us because they were concerned about checkout-process abandonment. Their analytics were showing a 13% […]

How Are You Getting Your Team on the Same Page?

While developing the topics and workshop leaders for this year’s User Interface 20 Conference in Boston, November 2–4, I realized that a general theme was emerging—getting everyone on the same page about your designs. Here’s how each workshop at UI20 contributes to this theme: Marc Stickdorn’s workshop on Service Design: Creating Delightful Cross-Channel Experiences is about […]

Using Journey Maps to Visualize the Path a Customer Takes

Communication is at the heart of service design and Marc Stickdorn knows the core of it is getting everyone on the same page. He says that the importance of this lies in the fact that customer experiences sometimes aren’t tangible—a user or customer could be experiencing an internal event. It’s important to understand how different […]

Your Boss is Talking About You

Setting: Ping! A high priority email comes in from your boss When: December, 2015 Hello there, What a difference you’ve made to our team. I’m super impressed with what you learned and brought back to us from the User Interface 20 Conference in Boston. It was just this past November and already you’ve put what […]

Erika Hall – Cultivating Shared Understanding from Collaborative User Research

Traditionally, user research has taken on more of a scientific identity. You would do usability testing and research, take a ton of notes, and then compile all of your findings into a report. The effectiveness of that research depended on whether anyone read the report, and then if they could do anything actionable with that data.

Nathan Curtis – Building Scalable Design Systems and Style Guides

The expansion of the web past a desktop-based world into more of a multi-device ecosystem has caused organizations to re-evaluate almost everything they do. Style guides have had to grow to accommodate this new reality of multiple screens sizes and resolutions. When you start incorporating the multitude of products across devices and all the people working on them, organizations are forced to think more “systematically.”

Hiring for Building UX Teams – Kim Goodwin’s September 17 Virtual Seminar

Convincing an organization to invest in growing a UX team is an achievement worth celebrating! Once the glow of that success fades, though, most leaders realize that hiring for an effective UX team is incredibly difficult. In Finding the Perfect Fit: Hiring for Building (and Joining) UX Teams, Kim Goodwin teaches you how to build successful agency and […]

UIE Newsletter: On Surveys

In this week’s UIE newsletter, we reprint an article from Erika Hall. In it, she explores why quantifying customer results in a survey isn’t always beneficial to a company’s success. Here’s an excerpt from the article: Surveys are the most dangerous research tool—misunderstood and misused. They frequently straddle the qualitative and quantitative, and at their […]

Jenn Lukas – Developing a Living Style Guide with CSS

The notion of being a “designer who can code” has been a prevalent topic in recent years. Delivering static PDFs and working in photoshop is seen as inefficient in some circles. Being able to create a clickable or even responsive mockup to present to developers and stakeholders can be a better way to show your intent. It’s also much easier to iterate by changing a few lines of code.