Archive for the 'User Experience' topic

207 Reasons to Register This Week for UI22

Hello, This is your last chance to save some money when you register at the lowest rate for the User Interface 22 Conference in Boston, MA, November 13 – 15. Aside from saving $200, here are seven other reasons to register through Saturday, September 16: Two Day-long Workshops: Choose two fantastic interactive workshops to help you […]

Goal Challenges and Tool Challenges

In today’s article, I discuss how to design for two types of challenges.  If users are distracted by controlling the interface, they can’t pay attention to the thing they came to do. Here’s an excerpt from the article: Two Dots’ designers also needed to put in tools to control the play of the game, such as changing levels, […]

Getting a Clue: Journey Mapping and the Rashomon Effect

We often talk in terms of silos in organizations, where information isn’t readily shared and communication leaves something to be desired. Another way to think of a team who is heads- down working on the overall journey is to imagine swim lanes. Each department is so focused on their own part of the experience that they might not be fully aware of each step a user has to go through to complete the journey.

Sticky Situations and Unexpected Solutions — Lean UX Outside the Lab

Sometimes, the world of user experience design requires creative solutions. There are numerous methodologies and an even greater number of myths about where and when they are supposed to be used. Lean UX is one such process that is associated mostly with startups and very early stage projects.

But what if you were to apply Lean UX to an existing site? And what if that site was a multinational industry-leader with millions of users?

New Technologies to Consider for Interaction

In this week’s article we reprint an excerpt from Christopher Noessel’s “Designing Agentive Tehcnology” on unlocking agentive technology’s massive potential for design. Here’s an excerpt from the article: One of the fun things we get to consider when dealing with artificial intelligence is that in order to enable it to carry out its seeing, thinking, and […]

Spirits, Claws, and Analytics — A study in superstition and science

The innate problem with analytics packages is they tell you if something is happening but not why. With the sheer number of numbers that you can look it, it can be hard to determine if something is even important. If it’s tracked, it must be important, right?

Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater context and insight.

Your Job Ad: The Start of a Great Hiring Experience

In this week’s article I share how to hire the best and brightest designers you can. Here’s an excerpt from the article: For most organizations, hiring falls under what we’d call unintentional design. People in distant parts of the organization who have nothing to do with the new position are the ones who create the hiring […]

What Really Matters: Focusing on Top Tasks

In this week’s article I revisit Gerry McGovern’s discussion on Top Tasks. Here’s an excerpt from the article: Digital is a space of endless replication. It has never been easier to create—and create, and create. People love to publish, but they hate to remove, which leads to overloaded websites and constant, inevitable redesigns. The top layers […]

A Proven Method For Showing The Value Of Good UX

In this week’s article I share a four step process for how organizations can translate costs from a poor UX design into a vision for making a great product or service. Here are excerpts from the article: Organizations that aren’t fixated on creating great user experiences are usually saddled with poor user experiences. A great user […]

UX Metrics: Identify Trackable Footprints and Avoid the Woozles

In this week’s article I tell you about Woozle Hunting, the ongoing pursuit to find key UX metrics. Here’s an excerpt from the article: As I watch teams struggling to identify key UX metrics, I sometimes think they are behaving like Pooh and Piglet as they stroll through the 100-Acre Woods. The teams are hunting for a measure […]