Archive for the 'user research' topic

Getting a Clue: Journey Mapping and the Rashomon Effect

We often talk in terms of silos in organizations, where information isn’t readily shared and communication leaves something to be desired. Another way to think of a team who is heads- down working on the overall journey is to imagine swim lanes. Each department is so focused on their own part of the experience that they might not be fully aware of each step a user has to go through to complete the journey.

Spirits, Claws, and Analytics — A study in superstition and science

The innate problem with analytics packages is they tell you if something is happening but not why. With the sheer number of numbers that you can look it, it can be hard to determine if something is even important. If it’s tracked, it must be important, right?

Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater context and insight.

UIE Article: Testing in the Wild, Seizing Opportunity

This week, we revisit Dana Chisnell’s article on the benefits of conducting quick and informal usability testing. Here’s an excerpt from the article: When I say “usability test,” you might think of something that looks like a psych experiment, without the electrodes (although I’m sure those are coming as teams think that measuring biometrics will […]

The Right Way to Train the Wrong Way to Research – UI Conference Podcast

When we’re training teams on our design methods, what we perceive as ‘proper’ may in fact become a hinderance. Our dogmatic approach to our processes may prevent people from ever employing the techniques. Is it better to do it the right way, or to teach a wrong way that will get the job done?

Marc Rettig – Change the Story—and the Conversation Live!

Design leaders are unsung revolutionaries. They’re often at the forefront of culture change, advocating for a new conversation about creativity and quality. The old one involved meetings, presentations, and top-down mandates, and little to no input from customers.

Hagan Rivers – Crushing Enterprise App Navigation Issues Live!

The only job of application navigation is to get users to the right screen. Ideally, all of your users should find what they need in 10 seconds or less, and with only a few clicks. But many enterprise app navigation systems fall short. If you’re facing a much-needed nav overhaul and don’t know where to start, it can be overwhelming.

Richard Banfield – Your Product Idea is Great, But Who Cares? Live!

Products and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doubt and risk, and prepare you for whatever comes your way.

A Story Told About Story Listening – UX Immersion: Interactions Podcast

Storytelling is a powerful way to measure our understanding of our users and their experiences. But unfortunately, we don’t always get the story right. User experience rests more on listening to what the users want to tell us rather than the stories research teams and designers tell themselves within the confines of their organizations. Perhaps it’s time to first try story listening before recanting the tales.

Time Traveling with Enterprise Applications – UX Immersion Podcast

Enterprise applications are massive, often unwieldy pieces of software. You get a sense they were never truly improved or updated, they just had a continuous string of features tacked on until it got to the point where they are almost impossible to use. And they’re old.

UIE Article: Service Design – Pushing Us Beyond the Familiar

In a conventional UX approach, we’d focus on the bits. With service design, we go beyond and think about the cross-channel experience. Today’s article discusses the intricacies of service design and why you need to pay attention to it. Here’s an excerpt from the article: User research isn’t the only aspect of digital UX practice […]