Archive for the 'user research' topic

UIE Article: Service Design – Pushing Us Beyond the Familiar

In a conventional UX approach, we’d focus on the bits. With service design, we go beyond and think about the cross-channel experience. Today’s article discusses the intricacies of service design and why you need to pay attention to it. Here’s an excerpt from the article: User research isn’t the only aspect of digital UX practice […]

Stop Doing Survey Research

Recently, Erika Hall published the article On Surveys where she emphasized the danger of using surveys as a research tool. She suggested that they’re often misunderstood and misused and frequently poorly done. Here’s an excerpt from her article: In my opinion it’s much much harder to write a good survey than to conduct good qualitative user research. […]

Erika Hall – Cultivating Shared Understanding from Collaborative User Research

Traditionally, user research has taken on more of a scientific identity. You would do usability testing and research, take a ton of notes, and then compile all of your findings into a report. The effectiveness of that research depended on whether anyone read the report, and then if they could do anything actionable with that data.

UIE Newsletter: On Surveys

In this week’s UIE newsletter, we reprint an article from Erika Hall. In it, she explores why quantifying customer results in a survey isn’t always beneficial to a company’s success. Here’s an excerpt from the article: Surveys are the most dangerous research tool—misunderstood and misused. They frequently straddle the qualitative and quantitative, and at their […]

Kim Goodwin – Using Scenarios to Solve Problems

Understanding is what user experience as a field hinges upon. After all if you don’t understand how users are interacting with your product or service, you don’t know what to design for. But how, as a team, do you come to that understanding? Telling the story of a user’s journey highlights areas where you’re right on point and where you’re missing the mark.

Steph Hay – Designing with a Content-First Approach

Usability in products and websites is what most organizations strive for. The more usable the product, the more likely that people will use it. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. Your content could be the culprit.

A User-centered Approach to Product Planning and Visioning – Christine Perfetti’s August 6 Virtual Seminar

Learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize opportunities for the product roadmap. In A User-centered Approach to Product Planning and Visioning, Christine Perfetti teaches your product team to create roadmaps and prioritize opportunities that align with your long-term product strategy. Attend this seminar if you […]

Jeff Gothelf – Discover What Customers Really Want with Lean UX

When some people hear the term Lean UX, they dismiss it as simply a nouveau buzzword. There can be some confusion as to its relationship to Agile, both the methodology and the adjective. Some of the biggest resistance came from the idea that Lean UX was shortcutting and lazily undoing much of the groundwork to get organizations to buy into the value of UX. But as waterfall development increasingly becomes “the old way” of doing things, teams are operating in more agile, or Lean, ways.

Bruce McCarthy – UX and Product Roadmaps

Product Managers are responsible for the success of a product. As we’ve seen, UX is not misaligned with business goals, in fact it helps achieve those goals. If UX has become a necessity in terms of a driver of business, product managers need to adapt to it. Those who have a respect and understanding for the value of UX, and incorporate it into their product strategies, can better serve their users and customers, as well as the business.

Practical Empathy for Powerful Decision Making – Indi Young’s July 16 Virtual Seminar

When navigating obstacles, we often turn to well-established solutions and get stuck churning in that problem space. We become cyclical and self-referential. Involving others and developing empathy can bring fresh input, perspective, and ideas. In Practical Empathy for Powerful Decision Making, Indi Young teaches you the different types of empathy, how to develop it, and some tips […]