Archive for the 'UX' topic

Testing Your Content Is the Missing Link

Typically when we conduct usability tests we watch how a person moves from one task to another. Where do they click? Why did they take that action? But we should also look to see if usability issues are actually understandability problems. That’s one of the topics that Steph Hay and I discussed in a recent podcast, […]

How to Talk with Your Developers

Speaking the same language as your developers is hugely beneficial and knowing some CSS will help you do that. Having this common language aids in creating a more collaborative feel to conversations with developers versus dictating to them what to do. That’s why we’ve asked Jenn Lukas to give a full-day workshop at the UI20 Conference […]

UIE Article: The $300 Million Button

In today’s article, I tell a story about a client who found a way to dramatically increase their e-commerce site’s revenues with a couple of simple changes. While the story is interesting, the story-behind-the-story is just as interesting. The client had hired us because they were concerned about checkout-process abandonment. Their analytics were showing a 13% […]

How Are You Getting Your Team on the Same Page?

While developing the topics and workshop leaders for this year’s User Interface 20 Conference in Boston, November 2–4, I realized that a general theme was emerging—getting everyone on the same page about your designs. Here’s how each workshop at UI20 contributes to this theme: Marc Stickdorn’s workshop on Service Design: Creating Delightful Cross-Channel Experiences is about […]

UIE Article: Prioritizing Opportunities Across the Customer’s Experience

In today’s article, I discuss how service design helps teams get on the same page about the context of their work. Here’s an excerpt from the article: Breaking large efforts into small teams makes sense. However, it also creates silos of effort. The outcome is a disjointed user experience. Employing a service design approach helps feed information […]

Aligning Your Team with Design Systems and Style Guides

Nathan Curtis, co-founder of EightShapes, has worked with component libraries and style guides for years. He says that when you’re thinking about all the platforms that comprise the totality of an experience, these patterns (such as a sign-in form, or elements like buttons) need to be more broadly applicable. It’s one thing to create the […]

UIE Article: Service Design – Pushing Us Beyond the Familiar

In a conventional UX approach, we’d focus on the bits. With service design, we go beyond and think about the cross-channel experience. Today’s article discusses the intricacies of service design and why you need to pay attention to it. Here’s an excerpt from the article: User research isn’t the only aspect of digital UX practice […]

Help Designers and Developers Learn to Understand Each Other

The notion of being a “designer who can code” has been a prevalent topic in recent years. One of the greatest benefits of using CSS is speaking the same language as your developers. Having this common language aids in creating a more collaborative feel to conversations with developers versus dictating to them what to do. Being […]

Your Boss is Talking About You

Setting: Ping! A high priority email comes in from your boss When: December, 2015 Hello there, What a difference you’ve made to our team. I’m super impressed with what you learned and brought back to us from the User Interface 20 Conference in Boston. It was just this past November and already you’ve put what […]

Testing Versions of Your Content Might Be the Missing Link for a Useful Design.

Usability in products and websites is what most organizations strive for. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. If your content works, it goes a long way toward improving your […]