Archive for the 'UX' topic

Align Teams And Persuade Stakeholders With Story

Integrate Storytelling into Your UX Practices The stories we tell in our work are drawn from real data, real people. They are not based on fanciful, anecdotal collections of assumptions. We learn about the why of our customer’s behaviors by doing the hard work, like the many varieties of qualitative research we use, including interviews, ethnographic […]

Help! Is There a Cardiothoracic Surgeon in the Room?

In this week’s article, I examine the skills needed to build an ideal UX team. Here’s an excerpt from the article: Some of you may know that during the past 16 years, we’ve been researching what makes the ideal UX team. One of our early results is that roles don’t matter, skills do. It doesn’t matter […]

Put Your Money Where Your Maps Are

Drop the buzzwords that prevent user engagement The boundaries between our offline and online worlds have blurred. The connective tissue between them is the liminal space we explore when we map out customer journeys. Why is it important for us to have a deep understanding of our customer’s behavior? Because the customer experience, explains UI22 workshop leader […]

When “I Don’t Know” Is The Most Powerful Thing You Can Say

Inject Innovative Techniques into Your Design Process Design Sprints have, perhaps, a less publicized but high value outcome, in addition to providing an effective model to rapidly test and prototype products. Sprints afford an opportunity to level the playing field of ideas. At the start of a sprint, all ideas are put forth to be tested […]

Heads Up: More Than Half of UI22’s Tickets Are Already Gone

Many UX professionals ​already registered for this sure to be awesome event and we think​ you should too​. Why? Great question. The agenda is pretty awesome. The food is incredible. There are abundant chances to meet new and interesting people. I will grab your attention on Tuesday with a captivating keynote. And let’s not forget the […]

Service Design Thinking

This week were are taking a look back at Marc Stickdorn’s article on Service Design Thinking. Come see Marc present his workshop Service Design: Creating Delightful Cross-Channel Experiences at this year’s UI22. Here’s an excerpt from the article: Service Design or Design Thinking is often linked with terms, such as innovation (process), change, and improvement. How […]

207 Reasons to Register This Week for UI22

Hello, This is your last chance to save some money when you register at the lowest rate for the User Interface 22 Conference in Boston, MA, November 13 – 15. Aside from saving $200, here are seven other reasons to register through Saturday, September 16: Two Day-long Workshops: Choose two fantastic interactive workshops to help you […]

Emergent Principles: A Rebel Leader’s Secret to Better Team Design Decisions

In this week’s article, I discuss how “emergent principles” can become tools for teams to make tough design decisions. Here’s an excerpt from the article: …The principles came about as the team was learning, often deep in the middle of their projects. The list of principles was growing and the teams were embracing each one. […]

Reduce Chaos through Structure and Processes

Reduce Chaos through Structure and Processes A living design system will save your business money and allow your team to work more productively and cohesively across business units. To sustain your design system, teams need to be invested in its creation and maintenance, and to be communicating and sharing their work across the products and experiences that […]

Create a Cohesive Customer Experience

Designing the Customer Experience Our understanding of customers—their behaviors and needs—has grown more sophisticated, because the experiences we design demand it. Our customers routinely dip in and out of contact with our products, both offline and online. They reach across channels to contact us, to share their experiences. They fall short of converting at points along […]