Archive for the 'UX' topic

Getting a Clue: Journey Mapping and the Rashomon Effect

We often talk in terms of silos in organizations, where information isn’t readily shared and communication leaves something to be desired. Another way to think of a team who is heads- down working on the overall journey is to imagine swim lanes. Each department is so focused on their own part of the experience that they might not be fully aware of each step a user has to go through to complete the journey.

Sticky Situations and Unexpected Solutions — Lean UX Outside the Lab

Sometimes, the world of user experience design requires creative solutions. There are numerous methodologies and an even greater number of myths about where and when they are supposed to be used. Lean UX is one such process that is associated mostly with startups and very early stage projects.

But what if you were to apply Lean UX to an existing site? And what if that site was a multinational industry-leader with millions of users?

Lead Your Organization Into The Age of Experience

Lead Your Organization Into The Age of Experience UI22 is tailored to raise your design practice to new heights. Gain the super powers to tackle today’s most challenging design problems. Full-day workshops reveal the nuance and insight necessary to deliver great designs. Choose from these full-day workshops: Marc Stickdorn Service Design: Creating Delightful Cross-Channel Experiences Abby […]

What is Good Product Strategy?

This week’s article is on the topic of product strategy by Melissa Perri, where she discusses how product initiatives can solve your customer’s problems and reach your business objectives. Here’s an excerpt from the article: Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. […]

New Technologies to Consider for Interaction

In this week’s article we reprint an excerpt from Christopher Noessel’s “Designing Agentive Tehcnology” on unlocking agentive technology’s massive potential for design. Here’s an excerpt from the article: One of the fun things we get to consider when dealing with artificial intelligence is that in order to enable it to carry out its seeing, thinking, and […]

Building Products with Story

In this week’s article Donna Lichaw discusses how story can be thought of as a tool to enhance experience. Here’s an excerpt from the article: What’s great about story and its underlying structure is that it provides you with a framework—a formula, if you will—for turning your customers into heroes. Plot points, high points, and all. […]

Spirits, Claws, and Analytics — A study in superstition and science

The innate problem with analytics packages is they tell you if something is happening but not why. With the sheer number of numbers that you can look it, it can be hard to determine if something is even important. If it’s tracked, it must be important, right?

Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater context and insight.

Your Job Ad: The Start of a Great Hiring Experience

In this week’s article I share how to hire the best and brightest designers you can. Here’s an excerpt from the article: For most organizations, hiring falls under what we’d call unintentional design. People in distant parts of the organization who have nothing to do with the new position are the ones who create the hiring […]

What Really Matters: Focusing on Top Tasks

In this week’s article I revisit Gerry McGovern’s discussion on Top Tasks. Here’s an excerpt from the article: Digital is a space of endless replication. It has never been easier to create—and create, and create. People love to publish, but they hate to remove, which leads to overloaded websites and constant, inevitable redesigns. The top layers […]

Service Design Thinking

In this week’s article I revisit Marc Stickdorn’s discussion on Service Design Thinking. Here’s an excerpt from the article: Service Design or Design Thinking is often linked with terms, such as innovation (process), change, and improvement. How can Service Design Thinking be integrated in an organization as a mean of change? Service Design became more and […]