Archive for the 'UX' topic

The Hawaii Missile Alert Culprit: Poorly Chosen File Names

In this week’s article I discuss how poorly chosen file names led to an actual emergency alert text being sent out in place of a test. Here’s an excerpt from the article: Saturday morning, January 13, 2018 at 8:09am Hawaii time, a staff member of the Hawaii Emergency Management Agency’s (HIEMA) State Warning Point office […]

Use Microinteractions to Improve Your Design

Complexity is a subjective thing. What one finds simple, another may find confounding. Teams struggle with satisfying growing feature requirements from stakeholders, user groups, edge cases, and managing the user experience across unique interactions, microinteractions, and transitions. While we can’t please everyone, we can identify and avoid those elements that clutter and complicate our products. Experiences that […]

Small Things Have Big Consequences

Microinteractions are tiny, task-based interactions that you barely notice when they perform well—and we’ve grown accustomed to expecting them to perform well. They are kind of like a bit of grease the keeps the flow of movement through an experience fluid and carefree. Muting your phone, updating a preference, uploading a file, connecting devices, receiving […]

Design Studios, When Done Well, Change Organizations For The Better

In this week’s article I discuss how design studios have the power to change your organization for the better. Here’s an excerpt from the article: We can see the day-to-day chaotic hustle-bustle of our projects. Yet, it’s hard to see the change we’re creating in our organizations. When we take a step back, we can see […]

What Makes a Design Seem ‘Intuitive’?

In this week’s article I discuss what makes a design intuitive. Here’s an excerpt for you: The biggest challenge in making a design seem intuitive to users is learning where the current and target knowledge points are. What do users already know and what do they need to know? To build intuitive interfaces, answering these […]

A Typical UX Team of One Job Description

In this week’s article Leah Buley discusses how to spot a UX team-of-one in job listings. Here’s an excerpt for you: This may point to a lack of awareness about the processes and people involved in user experience work. Some user experience professionals do include graphic design in their arsenal of tools, but many do […]

Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)

In this week’s article, I discuss the implications of the Net Promoter Score (NPS) and why it shouldn’t be used. Here’s an excerpt for you: One of the crazier things about the Net Promoter Score is how it’s calculated. The inputs come from a simple survey. Respondents are asked a single question: How likely are […]

Measure what matters

We gather data to determine the direction and assess the value of what we create. Every business, and client, has a specific approach to the way they define success. How many subscribers do you have? What is the customer retention rate? How many unique visits, and downloads? What is the time on site, the bounce […]

UX Metrics: Identify Trackable Footprints and Avoid the Woozles

In this week’s article I discuss how to capture key UX metrics. Here’s an excerpt for you: Teams often start with the metrics that come out of the box. Tools like Google Analytics come with metrics that have important sounding names, like Unique Visitors, Bounce Rate, and Time on Page. However, most teams quickly realize these […]

Promise, Vision, Scenario, and User Stories

In this week’s article I discuss how to to deliver the right promises to your users. Here’s an excerpt from the article: People like to share their stories with me. Lately, many of these stories have been about their experiences on recent United Airlines flights. I’ve become a bit of a magnet for United Airlines stories. […]