Archive for the 'UX' topic

The Back Up Question: Defining a Project’s ‘Good Enough’

In this week’s article, I discuss how to talk with stakeholders about their users and the challenges those users face to get an answer to the Back Up Question. Here’s an excerpt from the  article: The conventional reaction is to get them to specify their request in substantially more detail. What design would you like […]

Learning from the Work of Others

In this week’s article, Will Schroeder discusses two studies by Rolf Molich in which several usability teams independently tested the same interface and how we can use this analysis to hold a mirror up to our own work. Here’s an excerpt from the article: There are a lot of usability handbooks and guidelines out there […]

Ultra-Contextual Design

In today’s post, we’re happy to share an article on Contextual Design from Abi Jones. Here’s an excerpt from the article: The first step in creating a context­-aware system is understanding the context for use. There are two levels for contextual understanding, the broad context for the user journey and the ultra­-contextual aspects of each […]

Getting a Clue: Journey Mapping and the Rashomon Effect

We often talk in terms of silos in organizations, where information isn’t readily shared and communication leaves something to be desired. Another way to think of a team who is heads- down working on the overall journey is to imagine swim lanes. Each department is so focused on their own part of the experience that they might not be fully aware of each step a user has to go through to complete the journey.

Sticky Situations and Unexpected Solutions — Lean UX Outside the Lab

Sometimes, the world of user experience design requires creative solutions. There are numerous methodologies and an even greater number of myths about where and when they are supposed to be used. Lean UX is one such process that is associated mostly with startups and very early stage projects.

But what if you were to apply Lean UX to an existing site? And what if that site was a multinational industry-leader with millions of users?

What is Good Product Strategy?

This week’s article is on the topic of product strategy by Melissa Perri, where she discusses how product initiatives can solve your customer’s problems and reach your business objectives. Here’s an excerpt from the article: Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. […]

New Technologies to Consider for Interaction

In this week’s article we reprint an excerpt from Christopher Noessel’s “Designing Agentive Tehcnology” on unlocking agentive technology’s massive potential for design. Here’s an excerpt from the article: One of the fun things we get to consider when dealing with artificial intelligence is that in order to enable it to carry out its seeing, thinking, and […]

Building Products with Story

In this week’s article Donna Lichaw discusses how story can be thought of as a tool to enhance experience. Here’s an excerpt from the article: What’s great about story and its underlying structure is that it provides you with a framework—a formula, if you will—for turning your customers into heroes. Plot points, high points, and all. […]

Spirits, Claws, and Analytics — A study in superstition and science

The innate problem with analytics packages is they tell you if something is happening but not why. With the sheer number of numbers that you can look it, it can be hard to determine if something is even important. If it’s tracked, it must be important, right?

Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater context and insight.

Your Job Ad: The Start of a Great Hiring Experience

In this week’s article I share how to hire the best and brightest designers you can. Here’s an excerpt from the article: For most organizations, hiring falls under what we’d call unintentional design. People in distant parts of the organization who have nothing to do with the new position are the ones who create the hiring […]