Articles about Personas

  • Five Factors for Successful Persona Projects 07/06/2011

    Jared Spool discusses five factors of what makes personas successful.

  • The Essence of a Successful Persona Project 02/17/2010

    Jared Spool shares the essence of successful persona projects -- the key factors teams should understand.

  • Making Personas Work for Your Web Site: An Interview with Steve Mulder 09/06/2007

    Jared M. Spool recently had the chance to talk to Steve Mulder about how to create effective personas based on user research as well as valuable tips for convincing your organization to adopt personas into the design process.

  • Goal-Directed Design: An Interview with Kim Goodwin 08/15/2007

    In this interview, Cooper's Kim Goodwin provides an overview of the Goal-Directed Design method and discusses Cooper's groundbreaking user research techniques.

  • Three Important Benefits of Personas 05/22/2007

    UIE's research has surfaced obvious benefits from the persona technique, such as better designer agreement on important features and an in-depth understanding of the user's motivations. But, it also unveiled some benefits that we don't see discussed anywhere. Read about these other benefits here.

  • Personas: Matching a Design to the Users' Goals 08/01/2001

    Learn how personas can help designers tackle the huge challenge of designing products and web sites for a large number of different users.

  • Perfecting Your Personas 01/13/2005

    Kim Goodwin has written an excellent article with great tips on avoiding the most common pitfalls of persona creation. Kim works for Cooper, a leading interaction design firm that has really brought personas to the forefront of everyone's attention.

  • Personas and Goal-Directed Design: An Interview with Kim Goodwin 01/01/2001

    UIE's Matthew Klee interviewed Kim Goodwin, VP of Design at Cooper. Kim discusses Cooper's design methodology, Goal-Directed Design, which emphasizes identifying goals of users before doing any formal design.

Join over 25,000 subscribers to our free email newsletter

  • Original articles by Jared Spool delivered to your inbox
  • Podcasts that help to improve your UX skills
  • UX Insights from the brightest minds around
  • Awareness of all things UIE