UIE Web App Masters Tour: Now hear this: 15 Hours of Audio Recordings from 11 Masters Listen to them OnDemand

Expert Speakers

For the UI11 conference, we’ve sought out experts who have the most advanced thought on the topics designers want to hear. We’ve recruited a fabulous group of speakers, ready to help you solve your biggest design problems.

Spotlight Plenary Speaker

Barry Schwartz, author of the best-selling book, The Paradox of Choice: Why More Is Less.

Barry Schwartz

With a delivery that is funny, casual and persuasive all at the same time, Barry Schwartz helps organizations to understand their customers and to more effectively shape the ways they offer choices in the market.

Barry Schwartz is a leading authority on the ways that business, economics and psychology intersect. He studies how people respond to choice, how consumers make decisions and seek satisfaction in work and life.  He’s written a highly-regarded book that has profound implications for business—The Paradox of Choice: Why More is Less. The book cautions that offering people too many choices may actually undermine their ability to choose wisely—or even choose at all.

Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He’s the author of several textbooks on psychology, learning, memory and behavior. 

UI11 Keynote Speaker

Jared M. Spool, Founding Principal, User Interface Engineering

Jared M. Spool

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.

  • On Tuesday, October 10th, Jared M. Spool will give the UI11 Keynote Presentation.
  • On Thursday, October, 12th, Jared Spool and Joshua Porter will present UIE's latest research in New Directions in User Experience Design.

Sarah Bloomer, Founder, Sarah Bloomer & Co

Sarah Bloomer

Sarah Bloomer has been creating user interface designs for nearly 20 years. She co-founded The Hiser Group in 1991, an interaction design company with a focus on usability. With Hiser, she helped establish the field of user-centered design, built GUIs across multiple platforms, and designed web applications and websites for corporations and government. After 4 years as a senior interaction designer for The MathWorks, Sarah recently set up a consulting practice, Sarah Bloomer & Co focusing on user centered design research and design facilitation.

A strong leader and communicator, Sarah has delivered papers, tutorials and workshops at top HCI conferences in Australia and the USA. Her articles have appeared in international professional publications and her tutorial, Successful Strategies for Selling Usability into Organizations, became a CHI Conference classic. Sarah also led the conceptualization and development of The Hiser Element Toolkit, a user-centered design methodology created to help companies rapidly set up usability teams. Part of the implementation includes defining strategies for creating and managing newly established teams.

Sarah holds an MS from New York University in interactive software design, a BA from Smith College, and served as a masters supervisor at The Royal Melbourne Institute of Technology.

Bryan Eisenberg, Principal and Chief Persuasion Officer, Future Now

Bryan Eisenberg

One of the principals and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques into website design, email marketing, development and implementation. He is the publisher of Future Now’s award-winning newsletter GrokDotCom, is the author of the weekly ClickZ column “ROI Marketing”, has been a featured speaker at numerous e-business events both in the United States and overseas. The application of his vision and processes have helped Future Now clients increase their conversion rates not just by percents but by multiples.

In addition to his background in both e-commerce and in technology, his eclectic background also includes thought leadership in the critical area of internet marketing, website development and design, and web analytics. Bryan is also a member of the Asilomar Institute for Information Architecture, Usability Professionals' Association and the American Society for Quality. A successful entrepreneur in his own right, he also has consulted to and run seminars for numerous corporations, large and small, both on-line and in the real world. He holds a B.A. from Brooklyn College, CUNY, and did graduate work at The Wurzweiler School. Bryan is also adjunct faculty of Roy H William's Wizard Academy and is a co-author of Persuasive Online Copywriting and Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing.

Jeffrey Eisenberg, Founder and CEO, Future Now

Jeffrey Eisenberg

Jeffrey Eisenberg co-founded Future Now, Inc., in 1998 with his brother Bryan. Jeffrey has been and is currently CEO of Future Now a marketing consulting boutique, based in New York City, focused on helping its clients increase their conversion rates online. Jeffrey is also CEO of Persuasion Architecture Inc., a licensing and training company.

Jeffrey has become a well respected expert in the field of eBusiness. Jeffrey has guest moderated I-Sales and has been a featured speaker at DMDAYS, National Association of Broadcasters Annual, Federal Reserve Bank of New York Net.Marketing, SCORE conferences, DMA Annual, Wizard Academy and ClickZ Email Strategies. Jeffrey has run seminars for companies like: Computer Associates, PriceWaterhouseCoopers, AeroTek/ Allegis Group, Volvo, Agora Inc., and RADirect. Jeffrey is also a co- inventor of MAPTM, the proprietary version of Persuasion Architecture that is patent pending and is a co-author of the books, Persuasive Online Copywriting and Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing.

Previous to co-founding Future Now, Jeffrey developed his expertise in offline sales and marketing as well as in sales and marketing management and training working for companies like IDT, Central National Bank, NYFX, Nuestra Voz, Bridges, Rich & Wheeler, GWC and Bridges East Africa.

David (Heller) Malouf, Principal Designer, IntraLinks

David Heller

David Heller is known for being a passionate spokesperson for the discipline of Interaction Design (IxD). Founding the Interaction Design Association (IxDA) and becoming its first Vice President have been done with a keen eye towards evangelizing IxD in the areas of practice, research, and education.

As a prolific blog writer on topics relating to IxD and User Experience (UX), David has focused mainly on the areas of convergence between technology as an enabling device for creating richer interaction models. In his writing on the topic of Rich Internet Applications for Boxes and Arrows and UXMatters, he has taken both an approach towards provocation and practicality. His goals are always centered on igniting community discourse as a means in the end of advancing the ways we look at RIAs.

David is currently the Principal Designer at IntraLinks, where he manages a team of user experience designers. Through his work at IntraLinks, David has created designs that utilize RIAs in the context of real life applications, as well as research and development projects.

Gerry McGovern, Gerrymcgovern.com

Gerry McGovern

Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. In 2004, Gerry was included in the 100 most influential figures in e-commerce in the UK and Ireland, as part of "An Internet Decade", which was organized by NOP World and E-Consultancy. In 2000, he received the Web Ireland Internet Industry Person of the Year award.

Gerry McGovern has spoken, written, and consulted extensively on web content management issues over the last decade. His areas of specialty are writing and laying out content for the Web, information architecture design (metadata, classification, navigation, search), and development of a content management strategy, for which he has created a proprietary methodology.

In October 2001, he published two books, entitled: Content Critical and The Web Content Style Guide. Design Research News stated that Content Critical," should be on the reading list of every course in web design." Since 1996, Gerry has written New Thinking, a widely read weekly e-mail newsletter covering the role of content on the Web.

Rolf Molich, Founder, Dialog Design

Rolf Molich

Rolf Molich owns and manages DialogDesign, a small Danish usability consultancy. Rolf created and coordinated the comparative usability evaluation (CUE) studies which offer advanced usability practitioners the valuable insights necessary to improve their usability testing practices. In these groundbreaking studies, more than 40 professional usability teams tested the same applications.

Rolf was a principal investigator in the Nielsen Norman Group's large-scale usability test of 20 US e-commerce websites involving more than 60 users. He has worked in usability study since 1984, is the co-inventor of the heuristic inspection method (with Jakob Nielsen), and is the author of the best-selling Danish book User Friendly Computer Systems, which has sold 25,000 copies to date. Rolf is an experienced speaker.

Jeff Patton, Principal Consultant, ThoughtWorks

Jeff Patton

Jeff Patton has designed and developed software for the past 12 years on a wide variety of projects from on-line aircraft parts ordering to electronic medical records.  Since working on an XP team in 2000, Jeff has been heavily involved in agile methods.  In particular Jeff has focused on the application of user centered design techniques on agile projects, resulting in leaner more collaborative forms of traditional UCD practices. Jeff has found that adding UCD thinking to Agile approaches of incremental development and story card writing not only makes those tasks easier but results in much higher quality software. 

Jeff has designed and developed software for the past 12 years on a wide variety of projects from on-line aircraft parts ordering to electronic medical records. Some of his recent writing on the subject can be found at www.abstractics.com/papers and in Alistair Cockburn’s Crystal Clear. Jeff’s currently a proud employee of ThoughtWorks, an active board member of the Agile Alliance, and founder and list moderator of the agile-usability discussion group on Yahoo Groups.  

Christine Perfetti, Director, Business Planning & Strategy, User Interface Engineering

Christine Perfetti

Christine is responsible for User Interface Engineering's business strategy initiatives. She manages UIE's events and training business development and helps to ensure coordination of affiliates.

As one of the most requested instructors at User Interface Engineering, Christine has worked with dozens of companies on their toughest web design problems. With her extensive knowledge of human factors, task design, user recruitment, and usability testing practices, Christine has been a top-rated presenter at CHI 2001- 2005, the UIE Research Forums, and STC regional conferences. She has also taught Human Factors at the Tufts University Gordon Institute for Engineering Management.

Christine previously worked at Fidelity Investments, where she was an influential member of their highly-talented instructional design team. At Fidelity, she specialized in the areas of corporate training, instructional design, project management, and web-site design and development. She received her Master’s degree in Experimental Psychology from Brown University.


Joshua Porter, Director of Web Development, User Interface Engineering

Joshua Porter

Joshua is responsible for overseeing the development of the User Interface Engineering's web sites, managing UIE's top notch team of web developers. Josh is also a leading member of UIE's research team and has written extensively on such topics as Web 2.0, Ajax, web standards, and on-site search systems. Josh shares many of his design thoughts and commentaries on his personal blog: Bokardo.com.

Josh received his Master’s degree in Information Technology and his Bachelor’s degree in Computer Science from Rensselaer Polytechnic Institute. He brings with him extensive experience and knowledge in the areas of human factors, usability testing, and web site design and development.


Bill Scott, Ajax Evangelist, Yahoo! Inc.

Bill Scott

Bill Scott is the Yahoo! Ajax Evangelist and a Design Manager for Yahoo!'s recently released Design Pattern Library. Bill works closely with teams throughout Yahoo! to spread the goodness of "rich and sane" design for Ajax solutions. Before joining Yahoo!, Bill co-founded Rico, an opensource Ajax framework while also founding a User Experience Team, architecting a JSP/Struts Web framework and a Java Swing framework for Sabre. Over the past 20 years Bill has been involved in designing and creating user interfaces for video games, military war games, 3D graphics, oil and gas research, software development environments, supply chain planning, and various other scientific and business domains. He posts his musings about user experience on his blog.


Nathan Shedroff, Nathan.com

Nathan Shedroff

Nathan Shedroff is one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements as well as related fields, Interaction Design and Information Design. His speaking, books, teaching, and projects all support this new direction of design. Part designer, part entrepreneur, his skills lend themselves to strategic thinking and design for companies who want to exploit the strengths of experience media in order to build better experiences for their customers and themselves in a variety of media, including: print, digital, online, and product design. Growing-up in Silicon Valley has given him an entrepreneurial understanding and outlook. He currently lives in San Francisco where the climate, culture, and industry make it easy to have an esoteric and amorphous sounding title like Experience Strategist and actually make a living.

He teaches and speaks often at international colleges, like the Interaction Design Institute Ivrea in Italy, where he serves on the advisory board. He has written extensively on the subject, including, Experience Design 1, which explores common characteristics in all media that make experiences successful, and maintains a website with resources on Experience Design. His latest book, Making Meaning, co-written with two members of Cheskin, a Silicon Valley-based strategy consultancy, explores how companies can specifically create products and services to evoke meaning in their audiences and customers.


Luke Wroblewski, Principal Designer, Yahoo! Inc.

Luke Wroblewski

Luke Wroblewski is an experienced interface designer, strategist, and author. He is currently a Principal Designer at Yahoo! Inc. and Principal of LukeW Interface Designs, a digital product design consultancy he founded in 1996. Luke has authored a groundbreaking book on Web interface design principles, Site-Seeing: A Visual Approach to Web Usability, as well as numerous articles featured in his own online publication, Functioning Form. Luke is a member of the board of directors of the Interaction Design Association and a frequent presenter on topics related to Web Design.

Previously, Luke was the Lead User Interface Designer of eBay Inc.’s platform team. At eBay, he led the strategic design of new consumer products and internal processes including design pattern and creative asset management systems. Luke also taught interface design courses in the Graduate School of Library and Information Science at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), birthplace of the first popular graphical Web browser, NCSA Mosaic.

Susan Wolfe, Director, Client Services, Different

Susan Wolfe

Susan J. Wolfe has spent well over 20 years evangelizing the value of usability and user centered design, and has extensive experience making it work in the real world. Susan is currently the Director of Client Services at Different, a leading Australian interactive agency specializing in user centered design. In her previous role as Managing Director and Principal Consultant of The Hiser Group, Susan collaborated with a vast array of commercial, corporate, and government clients across industries and around the globe to introduce and reap the rewards of user centered design practices.  This has involved a combination of identifying and delivering the services, and establishing the ongoing processes, principles, staff and structure to deliver highly successfully results.  

Prior to finding herself in Australia, Susan learned what does and doesn’t work from the internal usability perspective by championing and then establishing and managing the corporate-wide Human Factors Department at Tandem Computers. She held previous roles delivering usability and user centered design services for General Electric Company (at NASA Ames Research Center and the Jet Propulsion Laboratory), and she cut her teeth in the industry at IBM.

Susan is an energetic and passionate speaker on the topic and frequently delivers highly rated workshops and conference presentations (including delivering the keynote address at India’s first ever CHI conference, Easy 2001).