UI Sixteen

User Interface 16 The UX & Design Conference

Luke Wroblewski portrait

Mobile Web Design This workshop is sold out!

Luke Wroblewski, LukeW Ideation + Design | November 7 | 8:30 am - 5:30 pm

Mobile is changing the design landscape. Learn best practices and techniques that you can put to work right away.

Luke’s Full-Day Workshop Agenda


Selling mobile's unique landscape: Native apps or mobile web?

  • How trends in the mobile market affect design and strategy
  • The (massive) benefits of getting your boss on board the mobile train
  • Emerging mobile opportunities that your organization should consider

Framing your design to embrace mobile web constraints

  • The good, bad, and ugly of designing for mobile web
  • Why to adopt the “content first, navigation second” approach to design
  • Secrets to designing simple, focused user interactions within context


Understanding mobile actions and inputs

  • How to execute targets, gestures, and hovers
  • Techniques to take advantage of standard input types
  • The best approaches for structuring form input

Dealing with multiple devices amid constant change

  • Strategies for designing fluid, flexible, and responsive experiences
  • How to accommodate variability using grids, images, and media queries
  • Strategies to consolidate variations and optimize for multiple platforms

Capitalize on Mobile Now

Understand the trends in the rapidly changing mobile landscape. Then, develop smart strategies that capitalize on the unique opportunities afforded by the mobile platform.

Expand Your Design Skills

Once you’ve got the lay of the land, then you can flex your creative muscles beyond the desktop. It’s time to embrace the unique capabilities and constraints of designing for mobile.

Get Your Boss On Board

Knowing the major business and marketing benefits of mobile is essential to landing stakeholder buy-in. Get the talking points you need to make a case for strategic design.

Consider This: Design for Mobile First

Luke will lead a deep dive into the latest trends, data, and devices that enable us to design powerful experiences for mobile web sites and apps. After all, designing for mobile starts with understanding its unique challenges and capabilities.

He’ll describe how mobile is influencing business and marketing efforts—a key discussion for communicating the value of good mobile design to your boss. You’ll also hear how starting with mobile design first can promote simplified experiences across all of your organization’s platforms.

Then, tell mobile browsers you designed for them by taking advantage of pixel resolution variability and leaning heavily on CSS3. Luke will help your beyond-the-desktop designs be more fluid, flexible, and responsive using grids, images, and media queries.

As Luke teaches you the opportunities and constraints of mobile, he’ll also demonstrate techniques you can use immediately to ensure simplicity and consistency in your design. And for this on-the-go medium, ease of use and performance is absolutely critical.

You’ll see how to:

  • Elevate mobile alongside — or above — your traditional web design.
  • Discuss the value of mobile in ways your boss will understand.
  • Disrupt the native app bias by exploring mobile web opportunities.
  • Design powerful experiences using simple, tactile and gesture interactions.
  • Use default inputs and actions without sacrificing creativity.
  • Champion mobile design first as a means to simplify UX across platforms.

Luke Wroblewski, Mobile Mobilizer

Luke Wroblewski portrait

Luke Wroblewski may need no introduction since he’s the most well-respected, active, and gracious mobile designer on Earth, but we’ll do one anyway.

In his sought-after and consistently sold-out workshops, Luke champions the notion of “mobile design first” to attendees hungry for his domain expertise. He even used this approach to launch his own startup, Bagcheck. (Twitter acquired Bagcheck nine months later.)

Luke is the author of the forthcoming Mobile First, which will include topics you’ll learn in this workshop. He also wrote Web Form Design and Site-Seeing: A Visual Approach to Web Usability, both focusing on the intersection of product and customer experiences across media.

Past attendees rate Luke as a top speaker; they appreciate his frank perspectives on everything from global trends in mobile to detailed implementation techniques. So prepare yourself to hear an informed, balanced approach to designing for mobile from the best teacher in our industry.

Podcasts from Luke:

  • Navigating the Mobile Landscape 35:51