UX Immersion Conference in 2013

Join us in Denver
UX Immersion Mobile Conference
April 7–9, 2014

One Design to Work Everywhere

Luke Wroblewski

Luke Wroblewski

People today are rethinking their designs to accommodate mobile devices, smartphones, and tablets—let alone new laptops and desktop computers. Each has different screen sizes, input methods, resolutions, and modes of use.

But how can a company create one design to work on any device used to access the web?

Find out from Luke, who’ll talk about:

  • The reasons you don’t need separate
    designs for different devices
  • A single framework that unifies all the variations in the computing and mobile market
  • Emerging multi-device design
    principles, patterns, and considerations
  • Common questions asked of multi-
    device designs—and answers, too

If you heard his recent multi-device experience seminar or read his book, Mobile First, then you already know Luke’s an authority on mobile design. His last mobile app, Bagcheck, sold to Twitter in nine months. But after studying mobile for years, Luke says, “I’ve just recently wrapped my head around it in a structured way.” Be among the first to hear this new approach.

Mapping Emotion to Experience

Kelly Goto

Kelly Goto

Why do some apps become addictions, while others are ignored or uninstalled without a second thought? And how can companies gain a foothold in customers’ mobile devices without relying solely on expensive marketing or “viral” word-of-mouth tactics?

You’ll find out from Kelly Goto when she describes the underlying emotional indicators that reveal customers’ surprising attachments to brands, products, services,
and devices.

In this talk, Kelly will discuss:

  • The unconscious side of the user experience
  • How to map emotion to experience—and work it into your team’s daily practice
  • Focusing on product design within the context of the customer’s life
  • Why contextual research doesn’t need to be so hard

In fact, Kelly has spent more than 18 years studying the “why” behind customer adoption of applications. She’s seen first-hand the sustaining power of products and services that successfully “integrate with people’s lives”—and she’ll teach you what she’s learned in this compelling talk that delves into user emotion, context, and value.

Using Experience Maps to Unite Teams

Chris Risdon

Chris Risdon

One of the biggest challenges organizations face today is the silo effect. It’s a verticalization of roles and responsibilities that can inhibit teams from developing a shared vision.

Fortunately, an experience map can help bridge the divide. It’s an easy-to-digest tool that tells a visual story about the pain points and delights that users feel while experiencing your product or service.

The end result? Individuals across an entire company can better work together by using a shared frame of reference of the   user’s experience.

In this talk, Chris will explain how to:

  • Visually capture what a holistic experience looks like for your product or service
  • Highlight the good, bad, and ugly of a user’s journey with your organization
  • Demystify data visualization so you can fold it into your work
  • Envision and communicate a more seamless experience for your customers

Chris started using experience maps more than 10 years ago, but it’s only been recently that he’s fully realized how important a role they play in uniting disparate teams. He’s been helping organizations adapt their approaches by including this important user-research tool in their repertoire—as you’ll soon learn yourself.

Using Metaphors to Create Better Personas

Cyd Harrell

Cyd Harrell

Personas are easy to do, but hard to do well. Many researchers fall short of capturing the right details, analyzing the data in a timely manner, or establishing the persona as a guiding archetype for a project.

But fear not! You can still create solid personas—even if analyzing data from open-ended interviews with large samples of people seems intimidating.

And Cyd is going to help you by talking about:

  • Metaphors and playful linguistic techniques you can use to better interpret data faster
  • What differentiates trivial information from substantive persona research data
  • How to write personas with brevity so they become memorable to your team
  • Versatile techniques that can replace weeks of tedious data analysis and cataloging

Cyd is an accomplished UX researcher whose persona work—and use of metaphors in the field—has been talked about at SXSWi and (soon) in UX Mag. She’s also a sociolinguist and poet, and her client roster includes companies like Wikipedia, Sony, and Volkswagen.

Content in a Zombie Apocalypse

Karen McGrane

Karen McGrane

A zombie apocalypse of new mobile devices, platforms, and screen sizes is upon us. And there aren’t enough designers, developers, and content experts to conquer every UI.

But what we *can* do is match the onslaught with flexibility and stamina—by chunking our content so it can adapt to different contexts and constraints.

Of course, we’ll have to change our production workflow, enhance our CMS tools to be future-friendly, and stop assuming users want a "lite" version of our website.

That’s why, in this talk, Karen will explain how to:

  • Accommodate a growing number of mobile-only audiences—and how data shows how they behave
  • Fight the "every mobile user is like me" assumption that plagues mobile design
  • Make content accessible, navigable, and publish-able across multiple devices
  • Create a mobile content strategy that works for the people in your organization—and your users, too

Seriously, Karen wrote the book on content strategy for mobile. And after 15 years of working in information architecture and content strategy for her own consulting firm and agencies like Razorfish, you’ll soon find out why she’s the expert you’ll love to learn from.

The Immobile Web

Jason Grigsby

Jason Grigsby

TVs are the last screens in our lives that haven’t been taken over by computers, but that’s about to change. During the past year, SmartTVs exploded (many with surprisingly capable browsers), Microsoft added IE to Xbox 360, and Nintendo built a WebKit-based browser into the Wii U.

Plus, if the rumors are true that Apple will release a TV, web developers will jump into tackling this new-yet-familiar UI.

But even if you’re not yet designing for TV, you should definitely hear Jason Grisgby talk about:

  • Today’s TVs, their capabilities, and their design
    Best Practices
  • What TVs can teach us about designing for mobile devices—and optimizing inputs, too
  • Why methods like responsive design aren’t well-suited to TVs
  • The challenges of building web pages for TVs—and today’s options for overcoming them

And no joke, Jason once brought donuts to the sales people who let him spend hours testing the web browsers on their TVs. His fascination with this soon-to-be reality is an understandable extension of his career-long fascination with multi-device experiences. And you couldn’t be learning from a better, more passionate teacher.

Experiencing Delightful Content

Jared Spool

Jared Spool

Have you ever heard yourself saying, “We’ll need more content” or “This is where the content will go.”

We bandy about the term ‘content’ as if it’s what users seek. Yet when users are frustrated we rarely hear them use that word. IOS6 Maps users didn’t say “the content is broken” when the maps thought their home address was in a nearby river.

Our users experience content in a very different way than we do as designers, content strategists, and developers. For them, it’s all about the details of the experience. That means we need to know how to put the delight in the experience of the content.

Jared will explore:

  • Why we need to go beyond the roles of UX Designer or Content Strategist
  • Who is the best at making their content delightful
  • Where the world of content strategy is colliding with experience design

Jared Spool took UX to a new level in 1988 when he launched UIE. And by, “to a new level,” we mean “validated UX as a vital component of our work, then spent the next 25 years conducting research and writing tirelessly to keep validating it.” Jared often can be found onstage, where he captivates crowds with stunning data that reveal how UX can affect a company’s bottom line.

Mobile Flowidity

Dana Chisnell

Dana Chisnell

While we were all managing negotiations between Marketing and the CEO for real estate on the ever embiggening desktop screens, tiny screens were winning the hearts and minds of consumers. We are still catching up, but we have a problem: our way of thinking about usability is too old school. We’re thinking about the UI when we should be thinking about flow.

Dana will talk about:

  • What’s disruptive to flow in mobile design
  • Why we should be thinking about experience rather than tasks
  • How you can make sure your users aren’t losing flow because of things your design forces them to do or not do

In her search for happy design, Dana’s been deconstructing what it means to design for delight for a while. Her framework of pleasure, flow, and meaning changed the conversation.

She came to think about delight in her work with dozens of teams, gathering and analyzing user research data to inform product designs from software to websites to voting systems.

Dana’s got deep expertise, and her talks are known for being highly interactive, learning-intensive, and seriously fun. If you’re looking for guidance with user research, check out her book with Jeff Rubin, “Handbook of Usability Testing Second Edition.”