Experiencing Delightful Content
Have you ever heard yourself saying, “We’ll need more content” or “This is where the content will go.”
We bandy about the term ‘content’ as if it’s what users seek. Yet when users are frustrated we rarely hear them use that word. IOS6 Maps users didn’t say “the content is broken” when the maps thought their home address was in a nearby river.
Our users experience content in a very different way than we do as designers, content strategists, and developers. For them, it’s all about the details of the experience. That means we need to know how to put the delight in the experience of the content.
Jared will explore:
- Why we need to go beyond the roles of UX Designer or Content Strategist
- Who is the best at making their content delightful
- Where the world of content strategy is colliding with experience design
Jared Spool took UX to a new level in 1988 when he launched UIE. And by, “to a new level,” we mean “validated UX as a vital component of our work, then spent the next 25 years conducting research and writing tirelessly to keep validating it.” Jared often can be found onstage, where he captivates crowds with stunning data that reveal how UX can affect a company’s bottom line.
While we were all managing negotiations between Marketing and the CEO for real estate on the ever embiggening desktop screens, tiny screens were winning the hearts and minds of consumers. We are still catching up, but we have a problem: our way of thinking about usability is too old school. We’re thinking about the UI when we should be thinking about flow.
Dana will talk about:
- What’s disruptive to flow in mobile design
- Why we should be thinking about experience rather than tasks
- How you can make sure your users aren’t losing flow because of things your design forces them to do or not do
In her search for happy design, Dana’s been deconstructing what it means to design for delight for a while. Her framework of pleasure, flow, and meaning changed the conversation.
She came to think about delight in her work with dozens of teams, gathering and analyzing user research data to inform product designs from software to websites to voting systems.
Dana’s got deep expertise, and her talks are known for being highly interactive, learning-intensive, and seriously fun. If you’re looking for guidance with user research, check out her book with Jeff Rubin, “Handbook of Usability Testing Second Edition.”