Transform your existing content into packages that work for your CMS, people, and users. Publish content to many devices using one, author-centric workflow.
You can’t just migrate the content—especially if your CMS inhibits authors.
Follow a user-centered design process to understand the roles, workflow, and tasks in your publishing process.
Consider character counts, sizes of objects, file formats, and infographics in mobile-content viewing. You’ll organize content to achieve a stronger UX across devices - and keep iterating, too.
Rather than designing for individual screens, you’ll use repeating concepts that aren’t based on UI elements. You’ll fuse the content model with a process that actually facilitates publishing.
A case for content evolution
Structure is the answer for organizations being crushed by the weight of their own content.
Content that’s organized to adapt
Minimize authors’ publishing headaches and maximize users’ readability on multiple devices.
A repeatable publishing process
Your CMS is a user experience that should help content creators complete their tasks.
Mobile content users really want
Adaptive content renders “migrate everything,” “mobile lite,” or “tablet-specific UX” moot.
Karen will lead you through individual exercises - from taking inventory, auditing content, and considering messaging on a mobile screen to modelling content and then expanding upon that content model.
If you’ve heard of “Content Strategy,” then you’re probably already familiar with Karen McGrane. After all, she’s among content strategy’s most vocal proponents and practitioners—let alone that she also specializes in UX design, information architecture, and interaction design.
In fact, you might be reading her new book, “Content Strategy for Mobile,” from the A Book Apart Series. (If not, what are you waiting for?!)
Karen is a managing partner at Bond Art + Science, and she teaches design management at the School of Visual Arts in NYC. Before these adventures, she founded the IA department at Razorfish, where she was VP and national lead for UX.
Given all this, it’s no surprise that Karen is one of our most sought-after content experts, speakers, and workshop leaders.
So whether you’re just familiarizing yourself with content strategy or digging deeper into its role in this multi-device world, her workshop is bound to knock your socks off.