UX Immersion Conference in 2013

Join us in Denver
UX Immersion Mobile Conference
April 7–9, 2014

Adapting Your Content for Mobile

Transform your existing content into packages that work for your CMS, people, and users. Publish content to many devices using one, author-centric workflow.

Karen McGrane

Karen McGrane

Workshop Agenda


Introducing adaptive content

  • Myths that are negatively impacting your users and internal processes
  • Characteristics of reusable, structured, and presentation-independent content
  • How to identify meaningful metadata and a usable CMS

Examining your existing content

  • How to take inventory of content using an objective, quantitative approach
  • Techniques for auditing content using a subjective, qualitative approach
  • Mobile constraints that help teams prioritize and simplify messaging

Modelling content for mobile

  • How to organize your content by type, attributes, and data types
  • Why having this kind of structure gives you more flexibility now and in the future
  • The characteristics, data types, and elements of desktop content

Creating content packages

  • How to structure content so authors can publish to multiple views from one place
  • Content-package characteristics, like varied image crops or different text sizes
  • Techniques for expanding the content model to address a range of devices
4 Practical Takeaways
This workshop includes hands-on exercises

Karen will lead you through individual exercises - from taking inventory, auditing content, and considering messaging on a mobile screen to modelling content and then expanding upon that content model.

Karen McGrane, Adaptive Contentarian


If you’ve heard of “Content Strategy,” then you’re probably already familiar with Karen McGrane. After all, she’s among content strategy’s most vocal proponents and practitioners—let alone that she also specializes in UX design, information architecture, and interaction design.

In fact, you might be reading her new book, “Content Strategy for Mobile,” from the A Book Apart Series. (If not, what are you waiting for?!)

Karen is a managing partner at Bond Art + Science, and she teaches design management at the School of Visual Arts in NYC. Before these adventures, she founded the IA department at Razorfish, where she was VP and national lead for UX.

Given all this, it’s no surprise that Karen is one of our most sought-after content experts, speakers, and workshop leaders.

So whether you’re just familiarizing yourself with content strategy or digging deeper into its role in this multi-device world, her workshop is bound to knock your socks off.

View workshop description