UIE Virtual Seminar Presentation (How does this work?)
Founder of Brain TrafficLength: 90 minutes
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes.
Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing?
Well, you could find out by reading Content Strategy for the Web, or you could hear it straight from the book’s author, Kristina Halvorson. In this invigorating seminar, Kristina will walk us through a typical website project to demonstrate why, how, where, and when content strategy happens—and how you can do it in your organization, too.
You'll determine which kinds of content are useful and usable.
You'll see how content already influences your user and business goals.
You'll discover how copywriting influences usability and engagement.
Your publishers, developers, and users will thank you for it.
If your boss or team members keep saying, "We need a content strategy,” then sign up for this seminar so you can respond with, “I can help.”
In a nutshell, Kristina Halvorson is a force of nature. Her powerful, pragmatic, and hilarious talks have captivated audiences at our UIE conferences and others from An Event Apart to SXSW.
After all, Kristina is among the content-strategy field’s most vocal champions, having also written Content Strategy for the Web and launched the annual content-strategy conference, Confab. Enterprise companies worldwide flock to her consulting firm, Brain Traffic, and content strategists listen to her podcasts and follow her blog posts to stay on top of the latest updates from the field.
So we’re ecstatic to have her back, and you should be, too; Kristina’s engaging stories and practical approaches will leave you feeling excited to design for content.
These seminars are great, thanks! We sometimes have staff members who are unable to attend the live seminar, and with access to the recorded content, anyone on the team can watch in the future.