UIE Virtual Seminar Presentation (How does this work?)
Principal, Appropriate, Inc.Length: 90 minutes
What happens when we slow our pace, enjoy the ride, or look around while waiting in line? Well, if there's content to engage us, our experiences will be richer and more memorable—and our typical frustrations from “waiting” are more likely to vanish, too.
That's the power of good content that guides us, helps us focus, and encourages us to explore: it helps us make better choices and have more positive memories of an experience.
But how do you help your users focus on what’s really important?
Margot Bloomstein knows which companies use content to control and focus users' attention. She'll tell you how those brands structure conversations to help their target audiences make decisions. With Margot as your guide, you'll start identifying the content hurdles that are preventing your users from feeling satisfied.
Speaking of pace, hurry up and register!
If you know your company can do a better job of communicating with and engaging its users, then don’t miss Margot.
You might think we have a particular soft spot for Margot Bloomstein because she’s (practically) our neighbor, but her giant brain of content knowledge and her affable personality had us hooked before we knew she was a Bostonian.
So fair warning: if you’re not already, you’re about to become a huge fan of hers, too.
Margot runs her own consultancy, Appropriate, Inc., where she helps clients establish and implement brand-driven content strategies. In fact, she wrote a book about the process called Content Strategy at Work, which includes loads of real-world case studies from organizations such as Tufts University, the US Department of Energy, and REI. (We highly recommend buying and reading it if you’re trying to create a sustainable content strategy at your company.)
Margot regularly captivates crowds at conferences from SXSWi to Confab, and we know you’ll love her practical, example-filled, and delightful approach to presenting.
Our team has attended almost all of your seminars. Often the topic of the seminar relates to a current design challenge for us.