UIE Virtual Seminar Presentation (How does this work?)
usabilityworks.netLength: 90 minutes
Your team just grabbed the most convenient body to answer some questions about your design. How'd that work out for you?
Real user research—the kind that doesn't waste everybody's time—means finding qualified people whose feedback shapes your business. That involves a more strategic recruiting process; one that might be shorter and less budget-intensive than you think.
Fortunately, Dana Chisnell knows what it takes to get the right people for a research study, by using open-ended interviews with respondents instead of screening questionnaires. And in this seminar, she'll teach you her repeatable process for finding and interviewing real users to get great data.
As a result, your team will be able to learn faster, design better, and smile a whole lot more.
Join us for this seminar if you:
Want Dana’s secrets to recruiting users and increasing your show rates? Well then show up for this seminar.
You might’ve heard the buzz around Dana’s Kickstarter campaign to redesign ballots — a serious usability issue that’s plagued election credibility in the past.
But what you might not know is that her love of usability testing started in 1983, when she participated in research on a mainframe office system developed by IBM. Since then, as founder of UsabilityWorks, Dana has gathered and analyzed user data to inform designs for clients like Financial Engines, The Hartford, and the US Department of Defense.
Dana’s deep expertise is complemented by her approachable demeanor — her talks are known for being highly interactive, learning intensive, and seriously fun. And if you want even more guidance with usability testing and user research beyond this seminar, then check out her book, Handbook of Usability Testing, or read the prolific writings on her blog.
The UIE Virtual Seminars I’ve viewed have been great. Accessible format, informal delivery and excellent content. I’ve always liked UIE’s approach to and delivery of user experience research.