UIE Virtual Seminar Presentation (How does this work?)

User Research—UX Fast Track

So you want your team to learn more about your users?
Your organization can get lifetime access ANY or ALL 7 UIE Virtual Seminars on this very topic.

User research and usability testing are powerful tools. They guide the design of products. They inform us on the behaviors and expectations of users. They give teams a way of measuring how close they are to achieving their goals.

Many companies, universities, and government agencies often request our help regarding usability testing. Common questions include: How do I find my users? What do I ask them? How do I evaluate the data I gather? And how do I use that information to improve the design?

We're putting together 7 of our recorded virtual seminars with a focus on some aspects of user research. Each 90-minute seminar will show you how to maximize what you get out of your studies. There are more—and just as good—but we think these 7 offer a well-rounded exploration of the topic of user research. The seminars are set up for you to watch whenever you like, wherever you like, as often as you like. Share those you purchase with everyone in your organization. Want to purchase all 7 together for just $999? With every recording you purchase, you'll get lifetime access for your organization.

Attendees from TriUPA TriUPA attends a UIE Virtual Seminar.
Photo courtesy of
Design Box

You want to know more about your customers or users. How do you find out who they are?

Recruiting for Usability Testing: Getting the Right People in the Room for User Research and Usability Tests with Dana Chisnell—You can spend lots of money on recruiting, lose sleep over how many test participants will show up, and get more results than you know what to do with. Using examples from projects that differ in size and scope, Dana shows you useful tricks that maximize your time and money on the right participants, to get the right results.

Once I’ve got participants in place for my usability testing, how do I get the right information from them?

Effectively Moderating Usability Tests with Beth Loring—Conducting a usability test can be stressful, but you know how important this effort is. Effectively moderating a usability test is a critical part of your user research. It can put the design team on the path to success or failure in the next steps of a product's design. Relax, you can do this. With a little guidance, and some practice, you can master this art of interacting with you users and get the results your organization needs.

But the questions? How do I know I'm asking the right questions?

We know that preparation is important, but what's the best way to prepare for meeting someone who could be using your next design? How do you make sure you get into their head, learn what their life is all about, and get the information you need to build something truly innovative and delightful? You don't want to leave important information "on the table"—information that can give you a more complete understanding of how to move your vision forward. You might act on incomplete detail that creates risk when it forces you to guess what the users need. Worse, the partial insight you have may take your design team in the wrong direction. Steve Portigal will share with you Deep Dive Interviewing Secrets: Making Sure You Don't Leave Key Information Behind.

So I’ve gathered all this data. How do I make sense of it?

The Analysis Toolbox: Making Sense of Usability Test and Field Study Data with Jared M. Spool—Field studies and usability tests produce a vast amount of quality data. However, making sense of what you've learned is often a huge challenge that many teams find difficult to overcome. In this 90-minute presentation, UIE's Jared M. Spool shares some tricks and techniques for organizing your field study or usability test and getting the most out of the immense data you'll collect.

OK. I understand the information about my users. Now how do I use that to improve my design?

In The User is Always Right: Making Personas Work for Your Website, Steve Mulder, author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, shares a comprehensive 90-minute online seminar covering the basics of personas.

This idea of personas is exciting. How do I sell the idea and get the concept in play quickly?

Tamara Adlin has developed a great technique to make that alignment happen, which she calls Ad Hoc Personas. Her method, borrowed from research-based personas, creates characters out of information the organization already has at their fingertips. They're inexpensive and easy to create, ensuring a customer focus from the very start of the project. In The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization On the Same Page she'll show you how.

How do I use this information to sell the design ideas to my team and the project stakeholders?

Storytelling for UX with Whitney Quesenbery—We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us better understand our users, learn about their goals, explain our research, and demonstrate our design ideas. Basing stories on fact (data or knowledge embedded in your organization, or even new information) will help you communicate your own ideas effectively. Tell your story well: you'll get buy-in for the design and you'll have everyone on the same page. Whitney Quesenbery, user experience expert and master storyteller, will teach you how to craft and tell your own unique stories to improve your designs.

Want to purchase all 7 together for just $999?

Why A UX Fast Track?

You may already be familiar with our continually growing UIE User Experience Training Library. Since 2006, the UIE Virtual Seminars—User Interface Engineering's series of online seminars—have brought top talent to you, to teach you the field's latest skills and best practices. In the comfort of your office, you and your team get to hear perspectives and insights of thought leaders from the world of user experience design.

The UX Fast Track is an easy way for you to focus on improving or refreshing the skills UX designers use. We're grouping recorded seminars of specific experience design-related topics for you in a curriculum-style format. With each seminar you choose to purchase, you'll get lifetime access. Anyone in your organization can access them whenever they like, as often as they like.

There are over 50 recorded seminars to choose from, covering topics from user research practices, design process and strategy, information architecture and visual design.

In our UX Fast Tracks, we're grouping seminars for you in a curriculum-style format.

You can purchase these seminars individually or buy them all. Each seminar will provide your team with countless takeaways to immediately make their visual design better. Buy them all, and you're providing your team lifetime access to a package of some of the most current thinking about visual design.

The UIE Virtual Seminars I’ve viewed have been great. Accessible format, informal delivery and excellent content. I’ve always liked UIE’s approach to and delivery of user experience research.

Glenn S.

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