(published on a regular basis in UIEtips)
Do you really know who your users are and what they want? Are you unsure whether or not you are getting the most out of your user research? Is your product really as powerful, intuitive, and easy-to-use as you think it is? By going into the field, observing and interviewing users in their own environments, you can gain an incredibly rich understanding of what users really need.To help design teams best understand their users’ goals, attitudes, and workplaces, Kate Gomoll, Ellen Story Church, and Eric Bond have written an all-inclusive 117-page report filled to the brim with their collective knowledge of field studies.
A productive usability test, field study, or focus group starts with having the right people in the room. This comprehensive report describes UIE's methods for getting the ideal participant to your session, to get you started on learning what it takes to create a quality design. You'll learn our proven methods, complete with checklists, calendars, and all the materials you need to recruit top-notch participants.
Clearly, one of the most proven, time-tested approaches to designing web sites, the Scent of Information is fundamental to understanding how to make your site truly effective for your users. For the first time in print, our research team tells you everything you need to know about the design secrets behind today’s most successful web sites.
Our groundbreaking book that dispelled commonly-held beliefs about how people really use the web.
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